Confect.io does one thing well: catalog ad design. But at $299/mo, you still need separate tools for campaign launch, landing pages, and scheduling. Adly Catalog Studio covers all of it from one plan.
This table covers the features that matter most for e-commerce teams running Meta Advantage+ catalog ads. Updated September 2026.
| Capability | Adly Catalog Studio (Solo, $49/mo) | Confect.io (from $299/mo) |
|---|---|---|
| Entry price | $49/mo Lower | $299/mo |
| Dynamic catalog ad design | ✓ Drag-and-drop template editor | ✓ Template editor |
| Live product field mapping (price, sale price, brand) | ✓ Map any feed field to text layers | ✓ Field mapping |
| Direct Meta Commerce Manager sync | ✓ Native API, replace feed URL in CM | ✓ Feed URL output |
| Automatic price and stock refresh | ✓ Scheduled pull from source feed | ✓ Scheduled refresh |
| Promotional overlay scheduling (sale on/off) | ✓ Set promo template with start and end | Partial Manual template swap |
| Meta campaign launch from the same platform | ✓ Launch Advantage+ campaigns inside Adly | ✗ Requires Meta Ads Manager separately |
| AI landing page generation | ✓ Included in plan | ✗ Not included |
| AI video and UGC ad creation | ✓ Scene Studio, UGC, product videos | ✗ Not included |
| Publishing and scheduling to Facebook and Instagram | ✓ Direct publish from Adly | ✗ Not included |
| Lead capture and CRM | ✓ Built-in leads workspace | ✗ Not included |
| Free sample tool (no signup) | ✓ Facebook Catalog XML Designer at /en/tools/ | ✗ No free tier |
Confect.io is a focused catalog design tool built for large retailers with dedicated design budgets. It handles feed-based creative customization well, but the $299/mo entry price covers only that capability. Teams still need separate tools for campaign management, landing pages, and organic publishing. Adly Catalog Studio is part of the Solo plan at $49/mo and delivers the same core workflow: import a product feed, apply branded design templates with live field mapping, and output a new feed URL for Meta Commerce Manager. The difference is that Adly also handles Meta campaign launch, landing pages, AI video ads, and scheduling from the same account. For growing e-commerce brands and lean agency teams, that consolidation removes both cost and context switching.
Paste your existing Shopify or WooCommerce XML feed URL. Adly reads every product, lets you pick which ones to brand, generates a shared template, and hands you a new feed URL to drop into Commerce Manager.
Adly parses your Meta-compatible XML feed and imports all product fields: title, price, compare-at price, availability, brand, and image URL. No CSV export, no manual upload.
Shopify and WooCommerce feeds work out of the boxChoose specific SKUs or entire categories. Unselected products stay in the live feed with their original photos so your catalog stays complete in Commerce Manager.
Pick any product as the template anchor. Add a brief: your brand colors, font style, overlay type. Adly generates a shared design that applies across every selected SKU.
Upload your own brand assets and color paletteBind price, compare-at price, discount percentage, and brand name to text layers in the template. When prices update in your source feed, those values refresh automatically in the catalog images.
Replace your existing data source URL in Meta Commerce Manager with the Adly catalog URL. Meta reads the same product IDs, titles, and prices, now with your branded creative on every image. Your Advantage+ catalog campaigns pick it up automatically.
One URL swap, no second data source neededThe "Save X%" badge on a catalog ad is only useful if X is accurate. Adly pulls the discount calculation directly from your feed's price and compare-at price fields, so every overlay reflects the real current deal.
| Feed Field | Design Layer | Auto-updates |
|---|---|---|
| price | Price badge text | ✓ |
| compare_at_price | Strikethrough original price | ✓ |
| price + compare_at_price | "Save X%" discount overlay | ✓ |
| brand | Brand name text layer | ✓ |
| availability | "In stock" or "Low stock" badge | ✓ |
| title | Product name overlay (optional) | ✓ |
| image_link | Base product photo (auto-replaced) | ✓ |
Adly calculates the percentage difference between compare_at_price and price at render time and writes the result into the overlay text layer. When a sale ends and your source feed removes the compare-at price, the next scheduled refresh removes the badge from the catalog image automatically. No manual template swap required.
Brand consistency across a multi-SKU catalog is the part that breaks most manual workflows. When you have 200 products on sale, updating each image individually is not realistic. Adly applies the same branded frame, font, and color system to every selected product in a single render pass.
You can also upload your own brand assets: custom fonts, logo files, and a specific hex palette. Those assets persist across every catalog render and every other creative job in your Adly workspace. For agencies managing multiple e-commerce clients, each brand gets its own isolated profile with separate templates and feed connections. You can learn more about how Adly handles AI landing page generation for the post-click experience that completes the catalog ad funnel.
The most expensive part of a sale event is the manual work around it: updating catalog images before the sale, reverting them after, and hoping nothing breaks overnight. Adly handles the switch.
Confect.io requires a manual template swap for each sale event. For teams running 4 to 6 promotional windows per quarter across multiple markets, that manual step is a real operational cost. Adly's scheduling removes it. You can also set up scheduling to Meta and Instagram automatically for your organic posts in the same workflow.
Set Up Your First Promo TemplateIf your catalog ad budget is $1,500 to $5,000 per month, spending $299 on design tooling alone is a large slice. Adly's Solo plan at $49/mo includes Catalog Studio plus campaign launch, landing pages, and AI video creation. The savings go back into ad spend.
Confect designs the catalog. Then you export the feed, open Meta Ads Manager to launch the campaign, open another tool to build the landing page, and use a third scheduler for organic posts. Adly runs all of those steps from one workspace. You can automatically post to Meta without leaving the platform.
Catalog ads drive retargeting. Video ads drive awareness. Confect covers only the catalog side. Adly lets you turn product images into videos inside the same account, so your full-funnel creative comes from one place with consistent brand assets.
"We were paying $299 a month just for catalog design and still had to manually export the feed and rebuild the campaign in Ads Manager every time we ran a sale. Switching to Adly cut the setup time from a full afternoon to about 20 minutes, and the cost difference paid for two months of extra ad spend."
"Managing 8 e-commerce clients in Confect was already expensive. With Adly, I run catalog design, campaign launch, and landing pages for all of them from one Growth plan. The multi-brand setup means each client's feed and template stay completely separate."
If you want to see how Adly handles your actual product feed before signing up, the Facebook Catalog XML Designer at /en/tools/ is free with no account required. Paste your feed URL, pick up to 10 products, and get a sample of branded catalog images back in minutes.
The free tool gives you a real preview of the design quality and field mapping before you connect a full catalog. When you're ready for the full feed, Catalog Studio on the Solo plan handles unlimited SKUs in the feed (with designed-product caps by plan) and adds the direct Commerce Manager sync, promotional scheduling, and campaign launch.
For teams comparing options across the category, our guide to budget-friendly AI advertising platforms covers the broader landscape if Adly is one of several tools you're evaluating.
Connect your product feed, design your first branded template, and push it to Commerce Manager today. No separate tools, no $299 design-only subscription.
Start Adly Catalog Studio FreeSolo plan from $49/mo. Catalog Studio included. Cancel anytime.
