{
 "updated": "2026-11-11",
 "ratesDate": "2026-11-11",
 "rates": {
  "USD": 1,
  "SAR": 3.75,
  "AED": 3.6725,
  "QAR": 3.64,
  "KWD": 0.307,
  "BHD": 0.376,
  "OMR": 0.3845,
  "JOD": 0.709
 },
 "platforms": [
  {
   "id": "meta",
   "ar": "فيسبوك وإنستغرام",
   "en": "Facebook and Instagram"
  },
  {
   "id": "google",
   "ar": "بحث جوجل",
   "en": "Google Search"
  },
  {
   "id": "snapchat",
   "ar": "سناب شات",
   "en": "Snapchat"
  },
  {
   "id": "tiktok",
   "ar": "تيك توك",
   "en": "TikTok"
  }
 ],
 "markets": [
  {
   "id": "sa",
   "ar": "السعودية",
   "en": "Saudi Arabia",
   "currency": "sar"
  },
  {
   "id": "ae",
   "ar": "الإمارات",
   "en": "UAE",
   "currency": "aed"
  },
  {
   "id": "kw",
   "ar": "الكويت",
   "en": "Kuwait",
   "currency": "kwd"
  },
  {
   "id": "qa",
   "ar": "قطر",
   "en": "Qatar",
   "currency": "qar"
  },
  {
   "id": "bhom",
   "ar": "البحرين وعُمان",
   "en": "Bahrain and Oman",
   "currency": "bhd"
  },
  {
   "id": "eg",
   "ar": "مصر",
   "en": "Egypt",
   "currency": "usd"
  },
  {
   "id": "other",
   "ar": "دولة أخرى (دراسات عالمية)",
   "en": "Other country (worldwide studies)",
   "currency": "usd"
  }
 ],
 "currencies": [
  {
   "id": "usd",
   "code": "USD",
   "rate": 1,
   "pegged": true,
   "arName": "دولار أمريكي",
   "enName": "US dollar",
   "ar": "دولار"
  },
  {
   "id": "sar",
   "code": "SAR",
   "rate": 3.75,
   "pegged": true,
   "arName": "ريال سعودي",
   "enName": "Saudi riyal",
   "ar": "ريال"
  },
  {
   "id": "aed",
   "code": "AED",
   "rate": 3.6725,
   "pegged": true,
   "arName": "درهم إماراتي",
   "enName": "UAE dirham",
   "ar": "درهم"
  },
  {
   "id": "kwd",
   "code": "KWD",
   "rate": 0.307,
   "pegged": false,
   "arName": "دينار كويتي",
   "enName": "Kuwaiti dinar",
   "ar": "د.ك"
  },
  {
   "id": "qar",
   "code": "QAR",
   "rate": 3.64,
   "pegged": true,
   "arName": "ريال قطري",
   "enName": "Qatari riyal",
   "ar": "ر.ق"
  },
  {
   "id": "bhd",
   "code": "BHD",
   "rate": 0.376,
   "pegged": true,
   "arName": "دينار بحريني",
   "enName": "Bahraini dinar",
   "ar": "د.ب"
  },
  {
   "id": "omr",
   "code": "OMR",
   "rate": 0.3845,
   "pegged": true,
   "arName": "ريال عُماني",
   "enName": "Omani rial",
   "ar": "ر.ع"
  },
  {
   "id": "jod",
   "code": "JOD",
   "rate": 0.709,
   "pegged": true,
   "arName": "دينار أردني",
   "enName": "Jordanian dinar",
   "ar": "د.أ"
  }
 ],
 "industries": [
  {
   "id": "ecommerce",
   "ar": "متجر إلكتروني",
   "en": "Online store"
  },
  {
   "id": "fashion",
   "ar": "أزياء وإكسسوارات",
   "en": "Fashion and accessories"
  },
  {
   "id": "beauty",
   "ar": "تجميل وعناية",
   "en": "Beauty and personal care"
  },
  {
   "id": "electronics",
   "ar": "إلكترونيات (متجر)",
   "en": "Electronics (store)"
  },
  {
   "id": "food",
   "ar": "مطاعم وأغذية",
   "en": "Restaurants and food"
  },
  {
   "id": "realestate",
   "ar": "عقارات",
   "en": "Real estate"
  },
  {
   "id": "auto",
   "ar": "بيع السيارات",
   "en": "Car sales"
  },
  {
   "id": "health",
   "ar": "عيادات وأطباء",
   "en": "Clinics and doctors"
  },
  {
   "id": "dental",
   "ar": "طب الأسنان",
   "en": "Dental"
  },
  {
   "id": "education",
   "ar": "تعليم وتدريب",
   "en": "Education and training"
  },
  {
   "id": "finance",
   "ar": "تمويل وتأمين",
   "en": "Finance and insurance"
  },
  {
   "id": "legal",
   "ar": "خدمات قانونية",
   "en": "Legal services"
  },
  {
   "id": "home",
   "ar": "خدمات منزلية وصيانة",
   "en": "Home services and repairs"
  },
  {
   "id": "travel",
   "ar": "سفر وسياحة",
   "en": "Travel"
  },
  {
   "id": "fitness",
   "ar": "لياقة وأندية رياضية",
   "en": "Fitness and gyms"
  },
  {
   "id": "b2b",
   "ar": "خدمات الشركات",
   "en": "Business services (B2B)"
  },
  {
   "id": "all",
   "ar": "نشاط آخر (متوسط كل القطاعات)",
   "en": "Other (all-industry average)"
  }
 ],
 "bench": {
  "meta": {
   "all": {
    "ctr": [
     {
      "v": 1.93,
      "s": "lqfb",
      "c": "%"
     },
     {
      "lo": 0.8,
      "hi": 2.2,
      "s": "hikmah",
      "c": "%",
      "m": "sa"
     }
    ],
    "cpc": [
     {
      "v": 0.6,
      "s": "lqfb"
     },
     {
      "v": 1.06,
      "s": "vaizle",
      "m": "ae"
     },
     {
      "v": 1.4,
      "s": "adamigo",
      "m": "ae"
     },
     {
      "v": 0.34,
      "s": "vaizle",
      "m": "eg"
     },
     {
      "v": 0.25,
      "s": "adamigo",
      "m": "eg"
     },
     {
      "lo": 0.4,
      "hi": 2.5,
      "s": "hikmah",
      "c": "SAR",
      "m": "sa"
     },
     {
      "lo": 0.18,
      "hi": 0.38,
      "s": "santa",
      "c": "KWD",
      "m": "kw"
     }
    ],
    "cvr": [
     {
      "v": 8.54,
      "s": "lqfb",
      "c": "%"
     },
     {
      "lo": 1.5,
      "hi": 6,
      "s": "hikmah",
      "c": "%",
      "m": "sa"
     }
    ],
    "cpl": [
     {
      "v": 27.39,
      "s": "lqfb"
     }
    ],
    "cpa": [
     {
      "v": 38.19,
      "s": "tw"
     },
     {
      "lo": 25,
      "hi": 180,
      "s": "hikmah",
      "c": "SAR",
      "m": "sa"
     }
    ],
    "cpm": [
     {
      "v": 16.08,
      "s": "lebesgue"
     },
     {
      "v": 12.01,
      "s": "lebesgue",
      "m": "sa"
     },
     {
      "lo": 8,
      "hi": 15,
      "s": "bimo",
      "m": "sa"
     },
     {
      "lo": 15,
      "hi": 28,
      "s": "hub23",
      "c": "SAR",
      "m": "sa"
     },
     {
      "v": 14,
      "s": "rankrush",
      "c": "SAR",
      "m": "sa"
     },
     {
      "lo": 12,
      "hi": 45,
      "s": "hikmah",
      "c": "SAR",
      "m": "sa"
     },
     {
      "v": 10.0,
      "s": "lebesgue",
      "m": "ae"
     },
     {
      "v": 7.47,
      "s": "vaizle",
      "m": "ae"
     },
     {
      "v": 6.5,
      "s": "adamigo",
      "m": "ae"
     },
     {
      "lo": 6.5,
      "hi": 12,
      "s": "bimo",
      "m": "ae"
     },
     {
      "lo": 18,
      "hi": 32,
      "s": "hub23",
      "c": "AED",
      "m": "ae"
     },
     {
      "v": 12.67,
      "s": "lebesgue",
      "m": "qa"
     },
     {
      "lo": 7.5,
      "hi": 13,
      "s": "bimo",
      "m": "qa"
     },
     {
      "v": 8.07,
      "s": "lebesgue",
      "m": "kw"
     },
     {
      "lo": 7.5,
      "hi": 13,
      "s": "bimo",
      "m": "kw"
     },
     {
      "lo": 5,
      "hi": 10,
      "s": "bimo",
      "m": "bhom"
     },
     {
      "v": 1.81,
      "s": "lebesgue",
      "m": "eg"
     },
     {
      "v": 1.94,
      "s": "vaizle",
      "m": "eg"
     },
     {
      "v": 2.9,
      "s": "adamigo",
      "m": "eg"
     }
    ],
    "roas": [
     {
      "v": 1.86,
      "s": "tw",
      "c": "x"
     }
    ]
   },
   "ecommerce": {
    "ctr": [
     {
      "v": 1.88,
      "s": "lqfb",
      "c": "%"
     },
     {
      "v": 2.19,
      "s": "tw",
      "c": "%"
     }
    ],
    "cpc": [
     {
      "v": 0.59,
      "s": "lqfb"
     },
     {
      "v": 0.35,
      "s": "eko",
      "m": "eg"
     }
    ],
    "cvr": [
     {
      "v": 1.6,
      "s": "tw",
      "c": "%"
     },
     {
      "lo": 1.5,
      "hi": 5,
      "s": "hikmah",
      "c": "%",
      "m": "sa"
     }
    ],
    "cpl": [
     {
      "v": 6,
      "s": "eko",
      "m": "eg"
     },
     {
      "v": 62,
      "s": "rankrush",
      "c": "SAR",
      "m": "sa"
     }
    ],
    "cpa": [
     {
      "v": 38.19,
      "s": "tw"
     },
     {
      "lo": 40,
      "hi": 180,
      "s": "sov",
      "c": "AED",
      "m": "ae"
     },
     {
      "lo": 35,
      "hi": 110,
      "s": "hikmah",
      "c": "SAR",
      "m": "sa"
     }
    ],
    "cpm": [
     {
      "v": 14.19,
      "s": "tw"
     },
     {
      "v": 3.5,
      "s": "eko",
      "m": "eg"
     }
    ],
    "roas": [
     {
      "v": 1.86,
      "s": "tw",
      "c": "x"
     }
    ]
   },
   "fashion": {
    "ctr": [
     {
      "v": 1.51,
      "s": "lqfb",
      "c": "%"
     }
    ],
    "cpc": [
     {
      "v": 0.71,
      "s": "lqfb"
     },
     {
      "lo": 0.45,
      "hi": 1.2,
      "s": "bimo",
      "m": "ae"
     }
    ],
    "cvr": [
     {
      "lo": 1.8,
      "hi": 4.5,
      "s": "hikmah",
      "c": "%",
      "m": "sa"
     }
    ],
    "cpa": [
     {
      "v": 36.76,
      "s": "tw"
     },
     {
      "lo": 45,
      "hi": 130,
      "s": "hikmah",
      "c": "SAR",
      "m": "sa"
     }
    ],
    "roas": [
     {
      "v": 2.18,
      "s": "tw",
      "c": "x"
     }
    ]
   },
   "beauty": {
    "ctr": [
     {
      "v": 2.73,
      "s": "lqfb",
      "c": "%"
     }
    ],
    "cpc": [
     {
      "v": 0.5,
      "s": "lqfb"
     },
     {
      "lo": 0.6,
      "hi": 1.8,
      "s": "bimo",
      "m": "ae"
     }
    ],
    "cvr": [
     {
      "v": 5.63,
      "s": "lqfb",
      "c": "%"
     }
    ],
    "cpl": [
     {
      "v": 50.91,
      "s": "lqfb"
     },
     {
      "v": 45,
      "s": "rankrush",
      "c": "SAR",
      "m": "sa"
     }
    ],
    "cpa": [
     {
      "v": 37.92,
      "s": "tw"
     }
    ],
    "roas": [
     {
      "v": 1.57,
      "s": "tw",
      "c": "x"
     }
    ]
   },
   "electronics": {
    "cpc": [
     {
      "lo": 1.2,
      "hi": 3.5,
      "s": "bimo",
      "m": "ae"
     }
    ],
    "cpa": [
     {
      "v": 49.48,
      "s": "tw"
     }
    ],
    "roas": [
     {
      "v": 1.92,
      "s": "tw",
      "c": "x"
     }
    ]
   },
   "food": {
    "ctr": [
     {
      "v": 2.68,
      "s": "lqfb",
      "c": "%"
     }
    ],
    "cpc": [
     {
      "v": 0.45,
      "s": "lqfb"
     },
     {
      "v": 0.28,
      "s": "eko",
      "m": "eg"
     }
    ],
    "cvr": [
     {
      "lo": 2.5,
      "hi": 6,
      "s": "hikmah",
      "c": "%",
      "m": "sa"
     }
    ],
    "cpl": [
     {
      "v": 4,
      "s": "eko",
      "m": "eg"
     },
     {
      "v": 48,
      "s": "rankrush",
      "c": "SAR",
      "m": "sa"
     }
    ],
    "cpa": [
     {
      "v": 38.15,
      "s": "tw"
     },
     {
      "lo": 25,
      "hi": 80,
      "s": "sov",
      "c": "AED",
      "m": "ae"
     },
     {
      "lo": 25,
      "hi": 70,
      "s": "hikmah",
      "c": "SAR",
      "m": "sa"
     }
    ],
    "cpm": [
     {
      "v": 2.8,
      "s": "eko",
      "m": "eg"
     }
    ],
    "roas": [
     {
      "v": 1.56,
      "s": "tw",
      "c": "x"
     }
    ]
   },
   "realestate": {
    "ctr": [
     {
      "v": 2.37,
      "s": "lqfb",
      "c": "%"
     }
    ],
    "cpc": [
     {
      "v": 0.55,
      "s": "lqfb"
     },
     {
      "v": 1.1,
      "s": "eko",
      "m": "eg"
     }
    ],
    "cvr": [
     {
      "v": 9.95,
      "s": "lqfb",
      "c": "%"
     },
     {
      "lo": 1.5,
      "hi": 3.5,
      "s": "hikmah",
      "c": "%",
      "m": "sa"
     }
    ],
    "cpl": [
     {
      "v": 13.74,
      "s": "lqfb"
     },
     {
      "lo": 25,
      "hi": 200,
      "s": "fwd",
      "c": "AED",
      "m": "ae"
     },
     {
      "lo": 30,
      "hi": 90,
      "s": "hub23",
      "c": "SAR",
      "m": "sa"
     },
     {
      "v": 210,
      "s": "rankrush",
      "c": "SAR",
      "m": "sa"
     },
     {
      "lo": 90,
      "hi": 180,
      "s": "hikmah",
      "c": "SAR",
      "m": "sa"
     },
     {
      "v": 25,
      "s": "eko",
      "m": "eg"
     }
    ],
    "cpm": [
     {
      "v": 5.2,
      "s": "eko",
      "m": "eg"
     }
    ]
   },
   "auto": {
    "ctr": [
     {
      "v": 1.47,
      "s": "lqfb",
      "c": "%"
     }
    ],
    "cpc": [
     {
      "v": 0.7,
      "s": "lqfb"
     }
    ],
    "cvr": [
     {
      "v": 4.15,
      "s": "lqfb",
      "c": "%"
     }
    ],
    "cpl": [
     {
      "v": 35.52,
      "s": "lqfb"
     },
     {
      "v": 165,
      "s": "rankrush",
      "c": "SAR",
      "m": "sa"
     },
     {
      "lo": 60,
      "hi": 150,
      "s": "clozer",
      "c": "AED",
      "m": "ae"
     }
    ]
   },
   "health": {
    "ctr": [
     {
      "v": 1.9,
      "s": "lqfb",
      "c": "%"
     }
    ],
    "cpc": [
     {
      "v": 0.61,
      "s": "lqfb"
     }
    ],
    "cvr": [
     {
      "v": 6.41,
      "s": "lqfb",
      "c": "%"
     },
     {
      "lo": 2,
      "hi": 5,
      "s": "hikmah",
      "c": "%",
      "m": "sa"
     }
    ],
    "cpl": [
     {
      "v": 32.14,
      "s": "lqfb"
     },
     {
      "lo": 150,
      "hi": 500,
      "s": "sov",
      "c": "AED",
      "m": "ae"
     },
     {
      "v": 85,
      "s": "rankrush",
      "c": "SAR",
      "m": "sa"
     },
     {
      "lo": 60,
      "hi": 160,
      "s": "hikmah",
      "c": "SAR",
      "m": "sa"
     }
    ]
   },
   "dental": {
    "ctr": [
     {
      "v": 1.55,
      "s": "lqfb",
      "c": "%"
     }
    ],
    "cpc": [
     {
      "v": 0.61,
      "s": "lqfb"
     }
    ],
    "cvr": [
     {
      "v": 6.07,
      "s": "lqfb",
      "c": "%"
     }
    ],
    "cpl": [
     {
      "v": 61.56,
      "s": "lqfb"
     }
    ]
   },
   "education": {
    "ctr": [
     {
      "v": 1.5,
      "s": "lqfb",
      "c": "%"
     }
    ],
    "cpc": [
     {
      "v": 0.7,
      "s": "lqfb"
     }
    ],
    "cvr": [
     {
      "v": 15.87,
      "s": "lqfb",
      "c": "%"
     }
    ],
    "cpl": [
     {
      "v": 26.31,
      "s": "lqfb"
     },
     {
      "lo": 100,
      "hi": 350,
      "s": "sov",
      "c": "AED",
      "m": "ae"
     },
     {
      "v": 110,
      "s": "rankrush",
      "c": "SAR",
      "m": "sa"
     }
    ]
   },
   "finance": {
    "ctr": [
     {
      "v": 1.46,
      "s": "lqfb",
      "c": "%"
     }
    ],
    "cpc": [
     {
      "v": 0.86,
      "s": "lqfb"
     }
    ],
    "cpl": [
     {
      "lo": 400,
      "hi": 1500,
      "s": "sov",
      "c": "AED",
      "m": "ae"
     },
     {
      "v": 180,
      "s": "rankrush",
      "c": "SAR",
      "m": "sa"
     }
    ]
   },
   "legal": {
    "ctr": [
     {
      "v": 1.77,
      "s": "lqfb",
      "c": "%"
     }
    ],
    "cpc": [
     {
      "v": 0.69,
      "s": "lqfb"
     }
    ]
   },
   "home": {
    "ctr": [
     {
      "v": 1.76,
      "s": "lqfb",
      "c": "%"
     }
    ],
    "cpc": [
     {
      "v": 0.63,
      "s": "lqfb"
     }
    ],
    "cvr": [
     {
      "v": 5.32,
      "s": "lqfb",
      "c": "%"
     }
    ],
    "cpl": [
     {
      "v": 42.95,
      "s": "lqfb"
     }
    ]
   },
   "travel": {
    "ctr": [
     {
      "v": 2.28,
      "s": "lqfb",
      "c": "%"
     }
    ],
    "cpc": [
     {
      "v": 0.42,
      "s": "lqfb"
     }
    ]
   },
   "fitness": {
    "ctr": [
     {
      "v": 1.86,
      "s": "lqfb",
      "c": "%"
     }
    ],
    "cpc": [
     {
      "v": 0.64,
      "s": "lqfb"
     }
    ],
    "cvr": [
     {
      "v": 7.98,
      "s": "lqfb",
      "c": "%"
     }
    ],
    "cpl": [
     {
      "v": 27.11,
      "s": "lqfb"
     }
    ]
   },
   "b2b": {
    "ctr": [
     {
      "v": 1.64,
      "s": "lqfb",
      "c": "%"
     }
    ],
    "cpc": [
     {
      "v": 0.7,
      "s": "lqfb"
     },
     {
      "v": 2.2,
      "s": "eko",
      "m": "eg"
     }
    ],
    "cpl": [
     {
      "v": 45,
      "s": "eko",
      "m": "eg"
     },
     {
      "v": 320,
      "s": "rankrush",
      "c": "SAR",
      "m": "sa"
     }
    ],
    "cpm": [
     {
      "v": 8.4,
      "s": "eko",
      "m": "eg"
     }
    ]
   }
  },
  "google": {
   "all": {
    "ctr": [
     {
      "v": 6.64,
      "s": "lqsearch",
      "c": "%"
     }
    ],
    "cpc": [
     {
      "v": 5.42,
      "s": "lqsearch"
     },
     {
      "lo": 3,
      "hi": 10,
      "s": "nalk",
      "c": "SAR",
      "m": "sa"
     }
    ],
    "cvr": [
     {
      "v": 8.18,
      "s": "lqsearch",
      "c": "%"
     }
    ],
    "cpl": [
     {
      "v": 66.69,
      "s": "lqsearch"
     }
    ],
    "cpa": [
     {
      "v": 45.27,
      "s": "dg",
      "m": "ae"
     },
     {
      "v": 17.34,
      "s": "dg",
      "m": "ae"
     },
     {
      "v": 20.78,
      "s": "dg",
      "m": "ae"
     },
     {
      "v": 44.73,
      "s": "dg",
      "m": "ae"
     }
    ],
    "roas": [
     {
      "v": 4.5,
      "s": "smec",
      "c": "x"
     },
     {
      "v": 5.0,
      "s": "smec",
      "c": "x"
     },
     {
      "v": 6.2,
      "s": "smec",
      "c": "x"
     }
    ]
   },
   "ecommerce": {
    "ctr": [
     {
      "v": 8.28,
      "s": "lqsearch",
      "c": "%"
     },
     {
      "v": 1.55,
      "s": "dg",
      "c": "%",
      "m": "ae"
     }
    ],
    "cpc": [
     {
      "v": 4.14,
      "s": "lqsearch"
     },
     {
      "v": 5.03,
      "s": "dg",
      "m": "ae"
     },
     {
      "lo": 1.5,
      "hi": 6,
      "s": "wasfa",
      "c": "SAR",
      "m": "sa"
     },
     {
      "lo": 0.1,
      "hi": 0.3,
      "s": "santa",
      "c": "KWD",
      "m": "kw"
     }
    ],
    "cvr": [
     {
      "v": 4.01,
      "s": "lqsearch",
      "c": "%"
     },
     {
      "v": 2.81,
      "s": "dg",
      "c": "%",
      "m": "ae"
     },
     {
      "lo": 1.5,
      "hi": 3.5,
      "s": "santa",
      "c": "%",
      "m": "kw"
     }
    ],
    "cpl": [
     {
      "v": 49.4,
      "s": "lqsearch"
     }
    ],
    "cpa": [
     {
      "v": 45.27,
      "s": "dg",
      "m": "ae"
     }
    ],
    "roas": [
     {
      "v": 5.2,
      "s": "rankrush",
      "c": "x",
      "m": "sa"
     }
    ]
   },
   "fashion": {
    "ctr": [
     {
      "v": 6.64,
      "s": "lqsearch",
      "c": "%"
     },
     {
      "v": 1.59,
      "s": "dg",
      "c": "%",
      "m": "ae"
     }
    ],
    "cpc": [
     {
      "v": 4.44,
      "s": "lqsearch"
     },
     {
      "v": 3.34,
      "s": "dg",
      "m": "ae"
     }
    ],
    "cvr": [
     {
      "v": 4.5,
      "s": "lqsearch",
      "c": "%"
     },
     {
      "v": 1.57,
      "s": "dg",
      "c": "%",
      "m": "ae"
     }
    ],
    "cpl": [
     {
      "v": 97.51,
      "s": "lqsearch"
     }
    ],
    "cpa": [
     {
      "v": 17.34,
      "s": "dg",
      "m": "ae"
     }
    ]
   },
   "beauty": {
    "ctr": [
     {
      "v": 6.75,
      "s": "lqsearch",
      "c": "%"
     }
    ],
    "cpc": [
     {
      "v": 4.62,
      "s": "lqsearch"
     },
     {
      "lo": 0.2,
      "hi": 0.55,
      "s": "santa",
      "c": "KWD",
      "m": "kw"
     }
    ],
    "cvr": [
     {
      "v": 10.35,
      "s": "lqsearch",
      "c": "%"
     },
     {
      "lo": 3,
      "hi": 6,
      "s": "santa",
      "c": "%",
      "m": "kw"
     }
    ],
    "cpl": [
     {
      "v": 39.25,
      "s": "lqsearch"
     }
    ]
   },
   "food": {
    "ctr": [
     {
      "v": 6.83,
      "s": "lqsearch",
      "c": "%"
     },
     {
      "v": 2.29,
      "s": "dg",
      "c": "%",
      "m": "ae"
     }
    ],
    "cpc": [
     {
      "v": 2.05,
      "s": "lqsearch"
     },
     {
      "v": 4.25,
      "s": "dg",
      "m": "ae"
     },
     {
      "lo": 1,
      "hi": 5,
      "s": "wasfa",
      "c": "SAR",
      "m": "sa"
     },
     {
      "lo": 0.06,
      "hi": 0.14,
      "s": "santa",
      "c": "KWD",
      "m": "kw"
     }
    ],
    "cvr": [
     {
      "v": 8.05,
      "s": "lqsearch",
      "c": "%"
     },
     {
      "v": 4.34,
      "s": "dg",
      "c": "%",
      "m": "ae"
     },
     {
      "lo": 4,
      "hi": 7,
      "s": "santa",
      "c": "%",
      "m": "kw"
     }
    ],
    "cpl": [
     {
      "v": 30.57,
      "s": "lqsearch"
     }
    ],
    "cpa": [
     {
      "v": 20.78,
      "s": "dg",
      "m": "ae"
     }
    ]
   },
   "realestate": {
    "ctr": [
     {
      "v": 7.61,
      "s": "lqsearch",
      "c": "%"
     },
     {
      "v": 2.93,
      "s": "dg",
      "c": "%",
      "m": "ae"
     }
    ],
    "cpc": [
     {
      "v": 3.22,
      "s": "lqsearch"
     },
     {
      "v": 4.19,
      "s": "dg",
      "m": "ae"
     },
     {
      "lo": 4,
      "hi": 10,
      "s": "wasfa",
      "c": "SAR",
      "m": "sa"
     },
     {
      "lo": 0.3,
      "hi": 0.9,
      "s": "santa",
      "c": "KWD",
      "m": "kw"
     }
    ],
    "cvr": [
     {
      "v": 3.7,
      "s": "lqsearch",
      "c": "%"
     },
     {
      "v": 4.76,
      "s": "dg",
      "c": "%",
      "m": "ae"
     },
     {
      "lo": 1,
      "hi": 2.5,
      "s": "santa",
      "c": "%",
      "m": "kw"
     }
    ],
    "cpl": [
     {
      "v": 102.51,
      "s": "lqsearch"
     },
     {
      "v": 106.61,
      "s": "dg",
      "m": "ae"
     },
     {
      "lo": 150,
      "hi": 500,
      "s": "fwd",
      "c": "AED",
      "m": "ae"
     }
    ]
   },
   "auto": {
    "ctr": [
     {
      "v": 8.28,
      "s": "lqsearch",
      "c": "%"
     },
     {
      "v": 3.77,
      "s": "dg",
      "c": "%",
      "m": "ae"
     }
    ],
    "cpc": [
     {
      "v": 2.27,
      "s": "lqsearch"
     },
     {
      "v": 8.27,
      "s": "dg",
      "m": "ae"
     },
     {
      "lo": 8,
      "hi": 22,
      "s": "clozer",
      "c": "AED",
      "m": "ae"
     }
    ],
    "cvr": [
     {
      "v": 6.01,
      "s": "lqsearch",
      "c": "%"
     },
     {
      "v": 6.21,
      "s": "dg",
      "c": "%",
      "m": "ae"
     }
    ],
    "cpl": [
     {
      "v": 44.26,
      "s": "lqsearch"
     },
     {
      "v": 33.5,
      "s": "dg",
      "m": "ae"
     },
     {
      "lo": 150,
      "hi": 350,
      "s": "clozer",
      "c": "AED",
      "m": "ae"
     }
    ]
   },
   "health": {
    "ctr": [
     {
      "v": 6.61,
      "s": "lqsearch",
      "c": "%"
     },
     {
      "v": 2.63,
      "s": "dg",
      "c": "%",
      "m": "ae"
     }
    ],
    "cpc": [
     {
      "v": 4.76,
      "s": "lqsearch"
     },
     {
      "v": 19.1,
      "s": "dg",
      "m": "ae"
     },
     {
      "lo": 3,
      "hi": 9,
      "s": "wasfa",
      "c": "SAR",
      "m": "sa"
     }
    ],
    "cvr": [
     {
      "v": 12.43,
      "s": "lqsearch",
      "c": "%"
     },
     {
      "v": 7.51,
      "s": "dg",
      "c": "%",
      "m": "ae"
     }
    ],
    "cpl": [
     {
      "v": 40.04,
      "s": "lqsearch"
     },
     {
      "v": 126.09,
      "s": "dg",
      "m": "ae"
     }
    ]
   },
   "dental": {
    "ctr": [
     {
      "v": 5.66,
      "s": "lqsearch",
      "c": "%"
     }
    ],
    "cpc": [
     {
      "v": 8.0,
      "s": "lqsearch"
     },
     {
      "lo": 5,
      "hi": 12,
      "s": "wasfa",
      "c": "SAR",
      "m": "sa"
     }
    ],
    "cvr": [
     {
      "v": 10.67,
      "s": "lqsearch",
      "c": "%"
     }
    ],
    "cpl": [
     {
      "v": 72.97,
      "s": "lqsearch"
     }
    ]
   },
   "education": {
    "ctr": [
     {
      "v": 7.56,
      "s": "lqsearch",
      "c": "%"
     },
     {
      "v": 3.91,
      "s": "dg",
      "c": "%",
      "m": "ae"
     }
    ],
    "cpc": [
     {
      "v": 4.81,
      "s": "lqsearch"
     },
     {
      "v": 3.47,
      "s": "dg",
      "m": "ae"
     }
    ],
    "cvr": [
     {
      "v": 13.14,
      "s": "lqsearch",
      "c": "%"
     },
     {
      "v": 6.15,
      "s": "dg",
      "c": "%",
      "m": "ae"
     }
    ],
    "cpl": [
     {
      "v": 77.48,
      "s": "lqsearch"
     },
     {
      "v": 32.7,
      "s": "dg",
      "m": "ae"
     }
    ]
   },
   "finance": {
    "ctr": [
     {
      "v": 9.83,
      "s": "lqsearch",
      "c": "%"
     }
    ],
    "cpc": [
     {
      "v": 3.39,
      "s": "lqsearch"
     },
     {
      "lo": 6,
      "hi": 12,
      "s": "wasfa",
      "c": "SAR",
      "m": "sa"
     },
     {
      "lo": 30,
      "hi": 50,
      "s": "nalk",
      "c": "SAR",
      "m": "sa"
     },
     {
      "lo": 0.4,
      "hi": 1.1,
      "s": "santa",
      "c": "KWD",
      "m": "kw"
     }
    ],
    "cvr": [
     {
      "v": 2.64,
      "s": "lqsearch",
      "c": "%"
     },
     {
      "lo": 2,
      "hi": 5,
      "s": "santa",
      "c": "%",
      "m": "kw"
     }
    ],
    "cpl": [
     {
      "v": 74.44,
      "s": "lqsearch"
     }
    ]
   },
   "legal": {
    "ctr": [
     {
      "v": 5.87,
      "s": "lqsearch",
      "c": "%"
     }
    ],
    "cpc": [
     {
      "v": 9.87,
      "s": "lqsearch"
     },
     {
      "lo": 6,
      "hi": 12,
      "s": "wasfa",
      "c": "SAR",
      "m": "sa"
     },
     {
      "lo": 40,
      "hi": 70,
      "s": "nalk",
      "c": "SAR",
      "m": "sa"
     },
     {
      "lo": 0.4,
      "hi": 1.1,
      "s": "santa",
      "c": "KWD",
      "m": "kw"
     }
    ],
    "cvr": [
     {
      "v": 5.55,
      "s": "lqsearch",
      "c": "%"
     },
     {
      "lo": 2,
      "hi": 5,
      "s": "santa",
      "c": "%",
      "m": "kw"
     }
    ],
    "cpl": [
     {
      "v": 131.63,
      "s": "lqsearch"
     }
    ]
   },
   "home": {
    "ctr": [
     {
      "v": 6.47,
      "s": "lqsearch",
      "c": "%"
     }
    ],
    "cpc": [
     {
      "v": 8.33,
      "s": "lqsearch"
     },
     {
      "lo": 1,
      "hi": 4,
      "s": "wasfa",
      "c": "SAR",
      "m": "sa"
     },
     {
      "lo": 0.08,
      "hi": 0.18,
      "s": "santa",
      "c": "KWD",
      "m": "kw"
     }
    ],
    "cvr": [
     {
      "v": 8.05,
      "s": "lqsearch",
      "c": "%"
     },
     {
      "lo": 5,
      "hi": 9,
      "s": "santa",
      "c": "%",
      "m": "kw"
     }
    ],
    "cpl": [
     {
      "v": 90.92,
      "s": "lqsearch"
     }
    ]
   },
   "travel": {
    "ctr": [
     {
      "v": 9.32,
      "s": "lqsearch",
      "c": "%"
     },
     {
      "v": 4.87,
      "s": "dg",
      "c": "%",
      "m": "ae"
     }
    ],
    "cpc": [
     {
      "v": 2.14,
      "s": "lqsearch"
     },
     {
      "v": 4.68,
      "s": "dg",
      "m": "ae"
     }
    ],
    "cvr": [
     {
      "v": 5.83,
      "s": "lqsearch",
      "c": "%"
     }
    ],
    "cpl": [
     {
      "v": 44.7,
      "s": "lqsearch"
     }
    ],
    "cpa": [
     {
      "v": 44.73,
      "s": "dg",
      "m": "ae"
     }
    ]
   },
   "fitness": {
    "ctr": [
     {
      "v": 5.81,
      "s": "lqsearch",
      "c": "%"
     }
    ],
    "cpc": [
     {
      "v": 6.17,
      "s": "lqsearch"
     }
    ],
    "cvr": [
     {
      "v": 6.94,
      "s": "lqsearch",
      "c": "%"
     }
    ],
    "cpl": [
     {
      "v": 67.36,
      "s": "lqsearch"
     }
    ]
   },
   "b2b": {
    "ctr": [
     {
      "v": 6.1,
      "s": "lqsearch",
      "c": "%"
     },
     {
      "v": 3.22,
      "s": "dg",
      "c": "%",
      "m": "ae"
     }
    ],
    "cpc": [
     {
      "v": 5.87,
      "s": "lqsearch"
     },
     {
      "v": 6.27,
      "s": "dg",
      "m": "ae"
     },
     {
      "lo": 0.4,
      "hi": 1.1,
      "s": "santa",
      "c": "KWD",
      "m": "kw"
     }
    ],
    "cvr": [
     {
      "v": 4.85,
      "s": "lqsearch",
      "c": "%"
     },
     {
      "v": 3.7,
      "s": "dg",
      "c": "%",
      "m": "ae"
     },
     {
      "lo": 2,
      "hi": 5,
      "s": "santa",
      "c": "%",
      "m": "kw"
     }
    ],
    "cpl": [
     {
      "v": 93.69,
      "s": "lqsearch"
     },
     {
      "v": 111.97,
      "s": "dg",
      "m": "ae"
     }
    ]
   }
  },
  "snapchat": {
   "all": {
    "cpm": [
     {
      "v": 16,
      "s": "rankrush",
      "c": "SAR",
      "m": "sa"
     },
     {
      "lo": 6,
      "hi": 18,
      "s": "snap23",
      "c": "SAR",
      "m": "sa"
     }
    ],
    "cpc": [
     {
      "lo": 0.8,
      "hi": 4.5,
      "s": "snap23",
      "c": "SAR",
      "m": "sa"
     },
     {
      "lo": 0.3,
      "hi": 1.5,
      "s": "hovi",
      "c": "AED",
      "m": "sa"
     },
     {
      "lo": 0.4,
      "hi": 1.8,
      "s": "hovi",
      "c": "AED",
      "m": "ae"
     },
     {
      "lo": 0.5,
      "hi": 2.0,
      "s": "hovi",
      "c": "AED",
      "m": "qa"
     },
     {
      "lo": 0.05,
      "hi": 0.15,
      "s": "santa",
      "c": "KWD",
      "m": "kw"
     }
    ]
   },
   "beauty": {
    "cpl": [
     {
      "v": 38,
      "s": "rankrush",
      "c": "SAR",
      "m": "sa"
     }
    ],
    "cpa": [
     {
      "lo": 35,
      "hi": 90,
      "s": "snap23",
      "c": "SAR",
      "m": "sa"
     }
    ]
   },
   "fashion": {
    "cpa": [
     {
      "lo": 50,
      "hi": 130,
      "s": "snap23",
      "c": "SAR",
      "m": "sa"
     }
    ]
   },
   "ecommerce": {
    "cpl": [
     {
      "v": 55,
      "s": "rankrush",
      "c": "SAR",
      "m": "sa"
     }
    ]
   },
   "food": {
    "cpl": [
     {
      "v": 42,
      "s": "rankrush",
      "c": "SAR",
      "m": "sa"
     }
    ]
   },
   "health": {
    "cpl": [
     {
      "v": 68,
      "s": "rankrush",
      "c": "SAR",
      "m": "sa"
     }
    ]
   },
   "realestate": {
    "cpl": [
     {
      "v": 180,
      "s": "rankrush",
      "c": "SAR",
      "m": "sa"
     },
     {
      "lo": 50,
      "hi": 150,
      "s": "snap23",
      "c": "SAR",
      "m": "sa"
     }
    ]
   },
   "education": {
    "cpl": [
     {
      "v": 95,
      "s": "rankrush",
      "c": "SAR",
      "m": "sa"
     },
     {
      "lo": 30,
      "hi": 90,
      "s": "snap23",
      "c": "SAR",
      "m": "sa"
     }
    ]
   },
   "auto": {
    "cpl": [
     {
      "v": 145,
      "s": "rankrush",
      "c": "SAR",
      "m": "sa"
     },
     {
      "lo": 60,
      "hi": 180,
      "s": "snap23",
      "c": "SAR",
      "m": "sa"
     }
    ]
   },
   "finance": {
    "cpl": [
     {
      "v": 220,
      "s": "rankrush",
      "c": "SAR",
      "m": "sa"
     },
     {
      "lo": 80,
      "hi": 250,
      "s": "snap23",
      "c": "SAR",
      "m": "sa"
     }
    ]
   }
  },
  "tiktok": {
   "all": {
    "cpm": [
     {
      "lo": 3.8,
      "hi": 7.4,
      "s": "stackmatix",
      "m": "sa"
     },
     {
      "v": 16,
      "s": "rankrush",
      "c": "SAR",
      "m": "sa"
     },
     {
      "lo": 4.6,
      "hi": 8.8,
      "s": "stackmatix",
      "m": "ae"
     },
     {
      "lo": 1.5,
      "hi": 3,
      "s": "santa",
      "c": "KWD",
      "m": "kw"
     }
    ],
    "cpc": [
     {
      "lo": 0.3,
      "hi": 0.75,
      "s": "stackmatix",
      "m": "sa"
     },
     {
      "lo": 0.38,
      "hi": 0.9,
      "s": "stackmatix",
      "m": "ae"
     },
     {
      "lo": 0.04,
      "hi": 0.12,
      "s": "santa",
      "c": "KWD",
      "m": "kw"
     }
    ],
    "cpl": [
     {
      "lo": 10,
      "hi": 25,
      "s": "stackmatix",
      "m": "sa"
     },
     {
      "lo": 12,
      "hi": 30,
      "s": "stackmatix",
      "m": "ae"
     }
    ],
    "roas": [
     {
      "v": 2.4,
      "s": "rankrush",
      "c": "x",
      "m": "sa"
     }
    ]
   },
   "food": {
    "cpl": [
     {
      "v": 38,
      "s": "rankrush",
      "c": "SAR",
      "m": "sa"
     }
    ]
   },
   "beauty": {
    "cpl": [
     {
      "v": 32,
      "s": "rankrush",
      "c": "SAR",
      "m": "sa"
     }
    ]
   },
   "ecommerce": {
    "cpl": [
     {
      "v": 48,
      "s": "rankrush",
      "c": "SAR",
      "m": "sa"
     }
    ]
   },
   "realestate": {
    "cpl": [
     {
      "v": 240,
      "s": "rankrush",
      "c": "SAR",
      "m": "sa"
     }
    ]
   },
   "auto": {
    "cpl": [
     {
      "v": 135,
      "s": "rankrush",
      "c": "SAR",
      "m": "sa"
     },
     {
      "lo": 40,
      "hi": 80,
      "s": "clozer",
      "c": "AED",
      "m": "ae"
     }
    ]
   },
   "b2b": {
    "cpl": [
     {
      "v": 540,
      "s": "rankrush",
      "c": "SAR",
      "m": "sa"
     }
    ]
   }
  }
 },
 "close": {
  "all": [
   {
    "v": 2.7,
    "s": "fps",
    "c": "%"
   }
  ],
  "ecommerce": [
   {
    "v": 5.3,
    "s": "fps",
    "c": "%"
   }
  ],
  "realestate": [
   {
    "v": 1.9,
    "s": "fps",
    "c": "%"
   }
  ],
  "auto": [
   {
    "v": 2.0,
    "s": "fps",
    "c": "%"
   }
  ],
  "health": [
   {
    "v": 2.4,
    "s": "fps",
    "c": "%"
   }
  ],
  "dental": [
   {
    "v": 2.4,
    "s": "fps",
    "c": "%"
   }
  ],
  "education": [
   {
    "v": 8.3,
    "s": "fps",
    "c": "%"
   }
  ],
  "finance": [
   {
    "v": 2.9,
    "s": "fps",
    "c": "%"
   }
  ],
  "legal": [
   {
    "v": 2.5,
    "s": "fps",
    "c": "%"
   }
  ],
  "home": [
   {
    "v": 5.8,
    "s": "fps",
    "c": "%"
   }
  ],
  "travel": [
   {
    "v": 3.4,
    "s": "fps",
    "c": "%"
   }
  ],
  "b2b": [
   {
    "v": 2.3,
    "s": "fps",
    "c": "%"
   }
  ]
 },
 "aov": [
  {
   "m": "kw",
   "v": 127,
   "s": "admitad24",
   "p": {
    "ar": "موسم الأعياد 2024",
    "en": "2024 festive season"
   }
  },
  {
   "m": "ae",
   "v": 102,
   "s": "admitad24",
   "p": {
    "ar": "موسم الأعياد 2024",
    "en": "2024 festive season"
   }
  },
  {
   "m": "eg",
   "v": 74,
   "s": "admitad24",
   "p": {
    "ar": "موسم الأعياد 2024",
    "en": "2024 festive season"
   }
  },
  {
   "m": "sa",
   "v": 52,
   "s": "admitad24",
   "p": {
    "ar": "موسم الأعياد 2024",
    "en": "2024 festive season"
   }
  },
  {
   "m": "qa",
   "v": 50,
   "s": "admitad24",
   "p": {
    "ar": "موسم الأعياد 2024",
    "en": "2024 festive season"
   }
  },
  {
   "m": "sa",
   "v": 86,
   "s": "admitad25",
   "p": {
    "ar": "رمضان 2025",
    "en": "Ramadan 2025"
   }
  },
  {
   "m": "ae",
   "v": 83,
   "s": "admitad25",
   "p": {
    "ar": "رمضان 2025",
    "en": "Ramadan 2025"
   }
  },
  {
   "m": "kw",
   "v": 125,
   "s": "admitad25",
   "p": {
    "ar": "رمضان 2025",
    "en": "Ramadan 2025"
   }
  },
  {
   "m": "qa",
   "v": 53,
   "s": "admitad25",
   "p": {
    "ar": "رمضان 2025",
    "en": "Ramadan 2025"
   }
  },
  {
   "m": "jo",
   "v": 48,
   "s": "admitad25",
   "p": {
    "ar": "رمضان 2025",
    "en": "Ramadan 2025"
   }
  },
  {
   "m": "ae",
   "v": 111,
   "s": "udora26",
   "p": {
    "ar": "النصف الأول 2026",
    "en": "H1 2026"
   }
  }
 ],
 "seasonal": [
  {
   "ar": "رمضان: تكلفة الظهور على ميتا في الخليج أعلى بنحو 68% من المعتاد في 2026، و54% في 2024.",
   "en": "Ramadan: Meta CPM across the GCC ran about 68% above baseline in 2026, and 54% in 2024.",
   "s": [
    "salmangul",
    "bimo"
   ]
  },
  {
   "ar": "رمضان: تكلفة الظهور على سناب شات في السعودية أعلى بين 60% و90%، والعيد بين 30% و50%.",
   "en": "Ramadan: Snapchat CPM in Saudi Arabia runs 60% to 90% higher, Eid 30% to 50% higher.",
   "s": [
    "snap23"
   ]
  },
  {
   "ar": "الكويت: مضاعفات تكلفة الظهور 1.6 إلى 2.2 في رمضان، و1.4 إلى 1.8 في العيد، و1.5 إلى 1.9 في الجمعة البيضاء، و1.3 إلى 1.5 في العيد الوطني.",
   "en": "Kuwait: CPM multiplies 1.6 to 2.2 in Ramadan, 1.4 to 1.8 at Eid, 1.5 to 1.9 for White Friday and 1.3 to 1.5 for National Day.",
   "s": [
    "santa"
   ]
  },
  {
   "ar": "الأيام الوطنية في السعودية والإمارات: تكلفة الظهور أعلى بين 30% و50%.",
   "en": "Saudi and UAE National Days: CPM 30% to 50% higher.",
   "s": [
    "salmangul",
    "snap23"
   ]
  },
  {
   "ar": "الجمعة البيضاء 2024: مشتريات التطبيقات في السعودية والإمارات أعلى بنسبة 74% من أيام الجمعة العادية في نوفمبر.",
   "en": "White Friday 2024: in-app purchases in Saudi Arabia and the UAE were 74% above an average November Friday.",
   "s": [
    "appsflyer"
   ]
  },
  {
   "ar": "أسبوع الجمعة البيضاء 2025: البحث عن المتاجر أعلى بنسبة 20% في السعودية و10% في الإمارات مقارنة بالأسبوع السابق.",
   "en": "White Friday week 2025: retail search interest up 20% in Saudi Arabia and 10% in the UAE week on week.",
   "s": [
    "google"
   ]
  },
  {
   "ar": "الصيف: تكلفة الظهور على سناب شات أقل بنحو 19% من المتوسط السنوي، وتكلفة العميل المحتمل أقل حتى 20% في أوله.",
   "en": "Summer: Snapchat CPM runs about 19% below the yearly average, and cost per lead up to 20% lower early in the season.",
   "s": [
    "snapsummer",
    "platformance"
   ]
  },
  {
   "ar": "يناير وفبراير ومايو: تكلفة الظهور على سناب شات في السعودية أقل بين 15% و25%.",
   "en": "January, February and May: Snapchat CPM in Saudi Arabia 15% to 25% lower.",
   "s": [
    "snap23"
   ]
  }
 ],
 "reach": [
  {
   "m": "sa",
   "ar": "جمهور إعلانات سناب شات في السعودية 25.3 مليون شخص، أي 72.9% من السكان و89% من البالغين (أكتوبر 2025).",
   "en": "Snapchat ad reach in Saudi Arabia is 25.3 million people, 72.9% of the population and 89% of adults (October 2025).",
   "s": [
    "drsa"
   ]
  },
  {
   "m": "ae",
   "ar": "جمهور إعلانات سناب شات في الإمارات 5.13 مليون شخص، أي 44.9% من السكان (أكتوبر 2025).",
   "en": "Snapchat ad reach in the UAE is 5.13 million people, 44.9% of the population (October 2025).",
   "s": [
    "drae"
   ]
  }
 ],
 "caveat": {
  "ar": "الدراسات العالمية مبنية غالباً على معلنين في أمريكا وبريطانيا. أرقام الخليج ومصر تنشرها وكالات ومنصات من حساباتها، وتعرض كنطاقات، وبعضها تقديري. لذلك نعرض كل رقم كما نُشر بعملته ومصدره، ونقارن بالقيمة الوسطى، ولا نعتبر أي رقم حداً قاطعاً. عند وكالات الخليج التي تنشر \"تكلفة الإجراء\" لنشاط يجمع عملاء محتملين، قرأناها تكلفة للعميل المحتمل. أسعار العملات مربوطة بالدولار ما عدا الدينار الكويتي (سعر تقريبي).",
  "en": "Worldwide studies mostly come from US and UK advertisers. Gulf and Egypt figures are published by agencies and platforms from their own accounts, as ranges, and some are estimates. So every figure is shown as published, in its currency, with its source; we compare with the middle value and treat no figure as a hard limit. Where a Gulf agency publishes \"cost per action\" for a lead business, we read it as cost per lead. Currencies are pegged to the US dollar except the Kuwaiti dinar (approximate rate)."
 },
 "sources": [
  {
   "id": "lqfb",
   "title": "Facebook Advertising Benchmarks",
   "publisher": "LocaliQ (WordStream)",
   "date": "2026-09-23",
   "url": "https://localiq.com/blog/facebook-advertising-benchmarks/",
   "kind": "study",
   "covers": {
    "ar": "نسبة النقر وتكلفة النقرة لـ22 قطاعاً، ونسبة التحويل وتكلفة العميل المحتمل لـ14 قطاعاً في حملات ميتا. بيانات معلنين في أمريكا غالباً.",
    "en": "Meta click-through rate and cost per click for 22 industries, and conversion rate and cost per lead for 14. Mostly US advertisers."
   }
  },
  {
   "id": "lqsearch",
   "title": "Search Advertising Benchmarks",
   "publisher": "LocaliQ (WordStream)",
   "date": "2026-06-01",
   "url": "https://localiq.com/blog/search-advertising-benchmarks/",
   "kind": "study",
   "covers": {
    "ar": "نسبة النقر وتكلفة النقرة ونسبة التحويل وتكلفة العميل المحتمل في بحث جوجل لـ23 قطاعاً، من آلاف الحملات.",
    "en": "Google Search click-through rate, cost per click, conversion rate and cost per lead for 23 industries, from thousands of campaigns."
   }
  },
  {
   "id": "tw",
   "title": "Meta Ads Benchmarks for Ecommerce (Triple Whale 2025 data)",
   "publisher": "27Five, citing Triple Whale",
   "date": "2026-02-27",
   "url": "https://27five-website.pages.dev/blog/meta-ads-benchmarks-ecommerce-2026",
   "kind": "study",
   "covers": {
    "ar": "الوسيط لتكلفة البيعة والعائد ونسبة النقر وتكلفة الألف ظهور في ميتا لمتاجر إلكترونية، بيانات 2025 لنحو 35 ألف علامة.",
    "en": "Median Meta cost per purchase, ROAS, click-through rate and CPM for online stores, 2025 data from about 35,000 brands."
   }
  },
  {
   "id": "lebesgue",
   "title": "Facebook Ads CPM by Country",
   "publisher": "Lebesgue",
   "date": "2026-07-27",
   "url": "https://lebesgue.io/facebook-ads/facebook-cpm-by-country",
   "kind": "study",
   "covers": {
    "ar": "تكلفة الألف ظهور في ميتا لـ50 دولة من بيانات متاجر إلكترونية في 2026.",
    "en": "Meta CPM for 50 countries from 2026 online store data."
   }
  },
  {
   "id": "bimo",
   "title": "Meta Ads Benchmarks GCC 2026",
   "publisher": "BIMO",
   "date": "2026-10-21",
   "url": "https://www.bimogroup.co/blog/meta-ads-benchmarks-gulf",
   "kind": "agency",
   "covers": {
    "ar": "نطاقات تكلفة الألف ظهور والنقرة في الخليج وأثر رمضان والجمعة البيضاء. أرقام وكالة توجيهية.",
    "en": "Gulf CPM and cost per click ranges and the Ramadan and White Friday effect. Agency figures, given as directional."
   }
  },
  {
   "id": "vaizle",
   "title": "Facebook Ad Benchmarks",
   "publisher": "Vaizle",
   "date": "2025-08-01",
   "url": "https://insights.vaizle.com/facebook-ad-benchmarks/",
   "kind": "study",
   "covers": {
    "ar": "تكلفة الألف ظهور والنقرة في الإمارات ومصر لعامي 2024 و2025، من أكثر من 5,200 حساب إعلاني.",
    "en": "UAE and Egypt CPM and cost per click for 2024 and 2025, from 5,200+ ad accounts."
   }
  },
  {
   "id": "adamigo",
   "title": "Meta Ads CPM and CPC by Country 2026",
   "publisher": "AdAmigo",
   "date": "2026-11-11",
   "url": "https://www.adamigo.ai/blog/meta-ads-cpm-cpc-benchmarks-by-country-2026",
   "kind": "agency",
   "covers": {
    "ar": "تقديرات 2026 لتكلفة الألف ظهور والنقرة حسب الدولة، مبنية على بيانات أواخر 2025.",
    "en": "2026 estimates of CPM and cost per click by country, built on late 2025 data."
   }
  },
  {
   "id": "hub23",
   "title": "Meta Ads Benchmarks Across GCC Markets",
   "publisher": "23HubLab",
   "date": "2025-01-01",
   "url": "https://23hublab.com/meta-ads-benchmarks-across-gcc-markets/",
   "kind": "agency",
   "covers": {
    "ar": "تكلفة الألف ظهور وتكلفة العميل المحتمل بالعملات المحلية لكل دولة خليجية.",
    "en": "CPM and cost per lead in local currency for each Gulf country."
   },
   "dateLabel": {
    "ar": "2025",
    "en": "2025"
   }
  },
  {
   "id": "dg",
   "title": "Google Ads Benchmarks by Industry (UAE)",
   "publisher": "Digital Gravity",
   "date": "2025-01-01",
   "url": "https://www.digitalgravity.ae/blog/google-ads-benchmarks-by-industry/",
   "kind": "agency",
   "covers": {
    "ar": "نسبة النقر وتكلفة النقرة ونسبة التحويل وتكلفة الإجراء في بحث جوجل في الإمارات، من حملات الوكالة.",
    "en": "UAE Google Search click-through rate, cost per click, conversion rate and cost per action, from the agency's campaigns."
   },
   "dateLabel": {
    "ar": "2025",
    "en": "2025"
   }
  },
  {
   "id": "fwd",
   "title": "Cost Per Lead in Dubai: Benchmarks",
   "publisher": "Forward Digital",
   "date": "2026-02-24",
   "url": "https://fwddigi.com/ae/blogs/cost-per-lead-dubai-benchmarks/",
   "kind": "agency",
   "covers": {
    "ar": "نطاقات تكلفة العميل المحتمل بالدرهم حسب القطاع في ميتا وجوجل.",
    "en": "Cost per lead ranges in AED by industry on Meta and Google."
   }
  },
  {
   "id": "sov",
   "title": "What Is a Good CPA for Meta Ads in Dubai",
   "publisher": "The Share of Voice",
   "date": "2026-08-17",
   "url": "https://theshareofvoice.com/post/what-is-a-good-cpa-for-meta-ads-in-dubai-industry-benchmarks-by-sector-in-2026/",
   "kind": "agency",
   "covers": {
    "ar": "نطاقات تكلفة العميل المؤهل أو البيعة في ميتا بالدرهم.",
    "en": "Meta cost per qualified lead or sale ranges in AED."
   }
  },
  {
   "id": "eko",
   "title": "Meta Ads Cost in Egypt 2026",
   "publisher": "EKO",
   "date": "2026-03-28",
   "url": "https://ekoinnovations.com/blog/meta-ads-cost-egypt-2026",
   "kind": "agency",
   "covers": {
    "ar": "تكلفة الألف ظهور والنقرة والعميل المحتمل في مصر لأربعة قطاعات.",
    "en": "Egypt CPM, cost per click and cost per lead for four industries."
   }
  },
  {
   "id": "rankrush",
   "title": "Snapchat vs Meta vs TikTok: KSA Performance Benchmarks",
   "publisher": "RankRush",
   "date": "2026-05-23",
   "url": "https://rankrushksa.com/blog/social-media/snapchat-meta-tiktok-ksa-benchmarks/",
   "kind": "agency",
   "covers": {
    "ar": "تكلفة الظهور والعميل المحتمل حسب القطاع على سناب شات وميتا وتيك توك في السعودية، من أكثر من 200 حملة (2024 إلى 2026).",
    "en": "KSA CPM and cost per lead by industry on Snapchat, Meta and TikTok, from 200+ campaigns (2024 to 2026)."
   }
  },
  {
   "id": "snap23",
   "title": "Snapchat Advertising Performance in Saudi Arabia",
   "publisher": "23HubLab",
   "date": "2026-03-01",
   "url": "https://23hublab.com/snapchat-advertising-performance-in-saudi-arabia/",
   "kind": "agency",
   "covers": {
    "ar": "نطاقات تكلفة الظهور والنقرة والسحب للأعلى والعميل المحتمل والبيعة على سناب شات في السعودية، مع أثر المواسم.",
    "en": "Snapchat KSA ranges for CPM, cost per click, swipe-up, lead and purchase, with seasonal effects."
   },
   "dateLabel": {
    "ar": "2026",
    "en": "2026"
   }
  },
  {
   "id": "hovi",
   "title": "Snapchat Ads in GCC",
   "publisher": "Hovi Digital Lab",
   "date": "2026-10-27",
   "url": "https://thehovi.com/blog/mena-market-reports/snapchat-ads-gcc-platform-competitors-ignoring",
   "kind": "agency",
   "covers": {
    "ar": "تكلفة النقرة على سناب شات بالدرهم في الإمارات والسعودية وقطر.",
    "en": "Snapchat cost per click in AED for the UAE, Saudi Arabia and Qatar."
   }
  },
  {
   "id": "stackmatix",
   "title": "TikTok Ads Cost by Country 2026",
   "publisher": "Stackmatix",
   "date": "2026-09-06",
   "url": "https://stackmatix.com/blog/tiktok-ads-cost-by-country-2026",
   "kind": "agency",
   "covers": {
    "ar": "تكلفة الظهور والنقرة والعميل المحتمل لإعلانات تيك توك في السعودية والإمارات بالدولار.",
    "en": "TikTok In-Feed CPM, cost per click and cost per lead for Saudi Arabia and the UAE, in USD."
   }
  },
  {
   "id": "santa",
   "title": "Google Ads and Meta Ads in Kuwait 2026",
   "publisher": "Santa Media",
   "date": "2026-01-01",
   "url": "https://santa-media.co/blog/kuwait-google-ads-meta-ads-cost-2026",
   "kind": "agency",
   "covers": {
    "ar": "تكلفة النقرة ونسبة التحويل في جوجل حسب القطاع في الكويت، مع سناب شات وتيك توك ومضاعفات المواسم بالدينار.",
    "en": "Kuwait Google cost per click and conversion rate by industry, plus Snapchat, TikTok and seasonal multipliers, in KWD."
   },
   "dateLabel": {
    "ar": "2026",
    "en": "2026"
   }
  },
  {
   "id": "wasfa",
   "title": "Google Ads Cost in Saudi Arabia: 2026 Pricing Guide",
   "publisher": "Digital Wasfa",
   "date": "2026-06-01",
   "url": "https://digitalwasfa.com/google-ads-cost-in-saudi-arabia-an-honest-2026-pricing-guide/",
   "kind": "agency",
   "covers": {
    "ar": "تكلفة النقرة في جوجل حسب القطاع في السعودية بالريال.",
    "en": "Saudi Google cost per click by industry, in SAR."
   },
   "dateLabel": {
    "ar": "يونيو 2026",
    "en": "Jun 2026"
   }
  },
  {
   "id": "nalk",
   "title": "Search Engine Advertising Costs in Saudi Arabia",
   "publisher": "Nalk Solutions",
   "date": "2026-04-11",
   "url": "https://nalksolutions.com/search-engine-advertising-costs-in-saudi-arabia/",
   "kind": "agency",
   "covers": {
    "ar": "تكلفة النقرة في جوجل في السعودية حسب درجة المنافسة والقطاع بالريال.",
    "en": "Saudi Google cost per click by competition tier and industry, in SAR."
   }
  },
  {
   "id": "hikmah",
   "title": "Instagram Ad Benchmarks in Saudi Arabia 2026",
   "publisher": "Hikmah AI",
   "date": "2026-06-05",
   "url": "https://www.hikmahaiagency.com/blog/instagram-ads-benchmarks-saudi-arabia-2026",
   "kind": "agency",
   "covers": {
    "ar": "نطاقات تخطيطية لتكلفة النقرة والظهور ونسبة النقر وتكلفة البيعة ونسبة التحويل على إنستغرام في السعودية حسب القطاع.",
    "en": "Planning ranges for Instagram cost per click, CPM, click-through rate, cost per sale and conversion rate in Saudi Arabia by industry."
   }
  },
  {
   "id": "clozer",
   "title": "Car Dealership Marketing in Dubai",
   "publisher": "Clozer",
   "date": "2026-04-01",
   "url": "https://clozer.pages.dev/blog/car-dealership-marketing-dubai.html",
   "kind": "agency",
   "covers": {
    "ar": "تكلفة العميل المحتمل والنقرة لوكلاء السيارات في الإمارات بالدرهم.",
    "en": "UAE automotive cost per lead and cost per click, in AED."
   }
  },
  {
   "id": "fps",
   "title": "Sales Funnel Conversion Rate Benchmarks",
   "publisher": "First Page Sage",
   "date": "2026-08-10",
   "url": "https://firstpagesage.com/seo-blog/sales-funnel-conversion-rate-benchmarks/",
   "kind": "study",
   "covers": {
    "ar": "نسب الانتقال بين مراحل البيع لـ30 قطاعاً. ضربنا المراحل الأربع لنحصل على نسبة تحول العميل المحتمل إلى مشترٍ.",
    "en": "Stage to stage sales funnel rates for 30 industries. We multiplied the four stages to get lead to customer."
   }
  },
  {
   "id": "smec",
   "title": "SMEC Market Observer Q1 2026",
   "publisher": "Smarter Ecommerce",
   "date": "2026-03-31",
   "url": "https://smarter-ecommerce.com/en/smec-market-observer/reports/Q1_2026/",
   "kind": "study",
   "covers": {
    "ar": "العائد على الإعلان في جوجل لمتاجر إلكترونية أوروبية، بإنفاق يتجاوز 650 مليون يورو.",
    "en": "Google Ads ROAS for European online stores, across more than EUR 650M of spend."
   }
  },
  {
   "id": "drsa",
   "title": "Digital 2026: Saudi Arabia",
   "publisher": "DataReportal",
   "date": "2025-11-08",
   "url": "https://datareportal.com/reports/digital-2026-saudi-arabia",
   "kind": "study",
   "covers": {
    "ar": "جمهور الإعلانات على كل منصة في السعودية من أدوات المنصات نفسها (بيانات أكتوبر 2025).",
    "en": "Ad audience reach by platform in Saudi Arabia, from the platforms' own tools (October 2025 data)."
   }
  },
  {
   "id": "drae",
   "title": "Digital 2026: United Arab Emirates",
   "publisher": "DataReportal",
   "date": "2025-11-05",
   "url": "https://datareportal.com/reports/digital-2026-united-arab-emirates",
   "kind": "study",
   "covers": {
    "ar": "جمهور الإعلانات على كل منصة في الإمارات (بيانات أكتوبر 2025).",
    "en": "Ad audience reach by platform in the UAE (October 2025 data)."
   }
  },
  {
   "id": "salmangul",
   "title": "White Friday, Ramadan and Peak-Season Ecommerce GCC (2026)",
   "publisher": "Salman Gul",
   "date": "2026-11-09",
   "url": "https://salmangul.com/white-friday-ramadan-peak-season-ecommerce-gcc/",
   "kind": "agency",
   "covers": {
    "ar": "نسب ارتفاع تكلفة الظهور في المواسم بالخليج.",
    "en": "Seasonal CPM increases in the GCC."
   }
  },
  {
   "id": "snapsummer",
   "title": "Snap Summer Guide 2025",
   "publisher": "Snap Inc., via The Brand Berries",
   "date": "2025-06-26",
   "url": "https://thebrandberries.com/snapchat-unveils-snap-summer-guide-to-help-brands-win-attention-and-drive-roi/",
   "kind": "platform",
   "covers": {
    "ar": "تكلفة الظهور على سناب شات في الصيف مقارنة بالمتوسط السنوي، من بيانات المنصة.",
    "en": "Snapchat summer CPM against the yearly average, from platform data."
   }
  },
  {
   "id": "platformance",
   "title": "Stay, Spend, Scale summer report",
   "publisher": "Platformance, via Communicate Online",
   "date": "2025-06-30",
   "url": "https://communicateonline.me/news/platformance-releases-summer-report-reframing-the-gccs-quietest-quarter-as-a-strategic-window-for-growth/",
   "kind": "agency",
   "covers": {
    "ar": "تكلفة العميل المحتمل في صيف الخليج ونسبة المقيمين الذين يبقون في البلد.",
    "en": "Gulf summer cost per lead and the share of residents staying in the country."
   }
  },
  {
   "id": "google",
   "title": "Beyond Black Friday: the MENA retail marathon",
   "publisher": "Think with Google",
   "date": "2026-09-01",
   "url": "https://business.google.com/en-all/think/consumer-insights/beyond-black-friday-mena-retail-marathon/",
   "kind": "platform",
   "covers": {
    "ar": "الطلب على البحث والتطبيقات في الجمعة البيضاء والربع الأخير في السعودية والإمارات.",
    "en": "White Friday and Q4 search and app demand in Saudi Arabia and the UAE."
   },
   "dateLabel": {
    "ar": "سبتمبر 2026",
    "en": "Sep 2026"
   }
  },
  {
   "id": "appsflyer",
   "title": "White Friday 2024 research",
   "publisher": "AppsFlyer, via ArabAd",
   "date": "2024-12-04",
   "url": "https://www.arabaddigital.com/en/article/5509-AppsFlyers-White-Friday-2024-research-shows-evolving-shopping-behaviors-in-Saudi-Arabia-and-the-UAE",
   "kind": "platform",
   "covers": {
    "ar": "مشتريات التطبيقات وتنزيلاتها في الجمعة البيضاء في السعودية والإمارات، من نحو 80 تطبيقاً.",
    "en": "In-app purchases and installs on White Friday in Saudi Arabia and the UAE, from about 80 apps."
   }
  },
  {
   "id": "admitad24",
   "title": "Festive season ecommerce study",
   "publisher": "Flowwow and Admitad, via Arab News",
   "date": "2024-12-19",
   "url": "https://www.arabnews.pk/node/2583642",
   "kind": "study",
   "covers": {
    "ar": "متوسط قيمة الطلب حسب الدولة في موسم أعياد 2024.",
    "en": "Average order value by country, 2024 festive season."
   }
  },
  {
   "id": "admitad25",
   "title": "Ramadan and Eid ecommerce study",
   "publisher": "Flowwow and Admitad, via Khaleej Times",
   "date": "2025-03-27",
   "url": "https://www.khaleejtimes.com/business/eid-al-fitr-and-ramadan-drive-mena-e-commerce-boom",
   "kind": "study",
   "covers": {
    "ar": "الطلبات وقيمة المبيعات ومتوسط قيمة الطلب في رمضان 2025 مقارنة بـ2024.",
    "en": "Orders, sales value and average order value in Ramadan 2025 against 2024."
   }
  },
  {
   "id": "udora26",
   "title": "UAE ecommerce H1 2026",
   "publisher": "Udora and Admitad, via Khaleej Times",
   "date": "2026-07-22",
   "url": "https://www.khaleejtimes.com/business/uae-e-commerce-defies-regional-slowdown-as-shoppers-make-fewer-but-bigger-purchases",
   "kind": "study",
   "covers": {
    "ar": "متوسط قيمة الطلب في الإمارات في النصف الأول من 2026، من أكثر من 2.5 مليون طلب خليجي.",
    "en": "UAE average order value in H1 2026, from more than 2.5 million GCC orders."
   }
  },
  {
   "id": "metalearn",
   "title": "About the learning phase",
   "publisher": "Meta Business Help Center",
   "date": "2026-11-11",
   "url": "https://www.facebook.com/business/help/112167992830700",
   "kind": "platform",
   "covers": {
    "ar": "المجموعة الإعلانية تحتاج نحو 50 نتيجة خلال 7 أيام لتخرج من مرحلة التعلم.",
    "en": "An ad set needs about 50 results within 7 days to leave the learning phase."
   },
   "dateLabel": {
    "ar": "روجعت في 11 نوفمبر 2026",
    "en": "checked 11 Nov 2026"
   }
  }
 ]
}