Upload your product feed, add branded frames, live price tags, and discount badges. Export a ready-to-use catalog URL for Meta Commerce Manager. Free to start, no designer required.
Free guest tool: up to 10 product images, no account needed. Full Catalog Studio on Solo plan and higher.
Meta's Advantage+ catalog campaigns (the format many still call Dynamic Product Ads) pull your product images automatically and serve them to the right shoppers at the right moment. The targeting is sharp. The creative is often terrible.
When every store in your category runs the same white-background product shot, the algorithm works hard and the ad stands still. Branded catalog frames, live price overlays, and bold discount badges are the difference between a scroll and a click.
This is the exact workflow inside Adly's Catalog Studio. The free guest tool covers steps 1 through 3 for up to 10 products.
Go to the free Facebook Catalog XML Designer at getadly.com/en/tools/facebook-catalog-xml/ or open Catalog Studio inside your Adly account. Paste your existing Meta-compatible XML feed URL. Adly parses the feed and shows you a product preview within seconds.
Choose individual products or entire categories to apply the branded template to. Products you leave unselected stay in the live feed with their original photos. This lets you run a branded template on your bestsellers while keeping everything else untouched.
Pick a reference product and describe the look you want: brand colors, logo position, price tag style, discount badge shape, and any promotional text. Adly generates a template from that brief. You can iterate the look before applying it to the full selection.
Overlay elements you can configure:
Adly renders the branded images for your selected products and generates a new catalog URL. This URL serves the same product data as your original feed (same IDs, titles, prices, availability) with your designed images replacing the originals.
Open Meta Commerce Manager, go to your catalog's data sources, and replace the existing feed URL with your new Adly catalog URL. Do not add a second source with the same product IDs. Meta will pick up the new branded images on the next scheduled crawl.
After that, your Advantage+ catalog campaigns, Collection ads, and any retargeting sets that use this catalog will automatically serve the branded creative. No campaign restructuring needed.
Meta crops and compresses catalog images automatically. Designing inside these boundaries prevents your price tags and logos from being cut off in feed placements.
| Spec | Requirement | Status |
|---|---|---|
| Square format | 1080 x 1080 px (1:1) | Required |
| Minimum size | 500 x 500 px | Avoid minimum |
| Text safe zone | Center 80% of the image (10% margin each side) | Keep text inside |
| Logo safe zone | Corner placement, inside 10% margin | Corner anchor |
| Text coverage | Meta prefers under 20% of image area as text | Watch badge size |
| File format | JPG or PNG, under 8 MB per image | Adly handles this |
| Color profile | sRGB recommended | Auto-applied |
Place the original price in a lighter or muted color with a strikethrough line. Put the sale price in a bold, high-contrast color directly beside or below it. Keep both prices inside the center 80% safe zone. Font size should be readable at 60px minimum on a 1080px canvas.
If your feed serves multiple regions, Adly pulls the price field from the feed as-is. For multi-currency setups, use Meta's localized catalog feature in Commerce Manager to serve region-specific prices. The Adly template applies the price string from whichever feed version you connect.
Over 80% of Meta catalog ad impressions render on mobile screens. Test your template at 375px wide. Price tags below 14px rendered text height become illegible. Adly's template generator targets mobile-first sizing by default.
Your price tag and discount badge need to read in 0.3 seconds on a scrolling feed. Dark text on a light badge, or white text on a solid color block, consistently outperforms subtle overlays. Test at least 2 contrast levels in your first A/B round inside Meta Commerce Manager.
The power of a catalog template is that your 500-product feed looks like one coherent brand, not 500 separate ads. Lock your logo position, color palette, and font choice in the Adly template. Resist the urge to add per-product custom colors. Consistency builds recognition faster than variety.
Catalog ads that display the price in the image outperform those that rely on Meta's headline field alone. Shoppers pre-qualify themselves before clicking. A visible price reduces wasted clicks from browsers who would bounce at checkout. Dynamic price overlays from your feed keep this accurate without manual updates.
Meta Commerce Manager lets you run catalog ad template experiments. Create 2 Adly catalog URLs with different frame designs, connect both as catalog data sources under different product sets, then split your Advantage+ campaign between them. Give each variant at least 7 days and 1,000 impressions before reading results.
Frames and badges should frame the product, not compete with it. A border that takes up 20% of the canvas or a badge that covers the product detail kills conversion. In Adly's template, set badge size to no more than 18% of the canvas width and anchor it to a corner, not the product center.
If you run flash sales or daily price changes, set Catalog Studio to refresh from your source feed at least once every 6 hours. Stale prices in catalog ads create trust problems at checkout. Adly's refresh schedule pulls the latest price and stock data so your overlay always reflects what your store actually charges.
Branded product catalog ad, ready for Meta Commerce Manager
Adly's creation-to-publish workflow for Meta campaigns
"I was spending two hours every week updating product images for our catalog campaigns whenever prices changed. With Adly, I set the template once and the feed refreshes automatically. Our catalog CTR went up noticeably in the first month because the ads finally look like our brand."
Sara M., e-commerce growth manager
The free guest tool is a real working preview of Catalog Studio, not a stripped-down demo. Use it to validate your template design before committing to a plan.
Build a high-converting destination for catalog ad traffic without a developer. Adly's AI landing page generator creates product and lead pages that match your brand in minutes.
Static catalog images drive clicks. Product videos drive decisions. Learn how to transform your product photos into short video ads that run alongside your catalog campaigns.
After your catalog is live, connect Adly's publishing workflow to keep your organic feed and paid catalog ads working from the same creative pipeline.
Catalog frames are a starting point. This guide covers how to push your ad creative further so your brand stands out in a crowded Meta feed.
For teams running catalog campaigns alongside a full content calendar, the guide on scheduling to Meta and Instagram auto shows how to coordinate catalog ad refreshes with organic post scheduling inside Adly.
Start with the free tool. Apply a branded template to 10 products and see the difference before you commit to a plan.
Design My Catalog Ads FreeFree guest tool: no account needed. Full Catalog Studio on Solo plan ($49/mo) and higher.