What the feature does
- Connect Instagram, Facebook, TikTok, LinkedIn and X accounts.
- Publish approved designs directly from Adly, or schedule them. From the calendar, Post now and Schedule open the same publish window as the job, with the calendar's networks and time already picked. A scheduled post can be cancelled from its job with Cancel schedule.
- Reduce the manual download-upload-caption workflow for social teams.
Operational notes
- Publishing depends on connected accounts and permissions: Meta for Instagram and Facebook, plus LinkedIn, X and TikTok.
- This is intended for teams that want faster end-to-end social workflows.
- LinkedIn is available on every plan and posts to the connected personal profile for now; LinkedIn Company Pages are coming.
- X is available on the Solo plan and up: up to 4 images or one video, 280 characters, and links are removed from the post text.
- LinkedIn, X and TikTok get feed posts only. Stories stay on Instagram and Facebook; picking Story still sends regular posts to LinkedIn, X and TikTok in the same publish.
- Each brand can publish up to 10 posts in any 24 hours to Facebook, Instagram, LinkedIn, TikTok and Snapchat, and all brands of one account together up to 50. Scheduled and automation posts count, and one post to several networks counts once. X has its own limit.
- The publish window previews the post as it will look on each network and remembers the networks last picked for each brand.
- Snapchat publishing (Stories for images and videos, Spotlight for vertical videos of 6 to 60 seconds) is built and waiting on Snap's approval. It is not available to customers yet.
- Video cover: pick the cover frame once; it is used on Instagram Reels and TikTok. X does not support a custom video cover, and Facebook and LinkedIn video covers are not supported yet. A scheduled video's cover can be changed from its job with Change cover, without rescheduling; the calendar and Posts thumbnails show the chosen frame.
Frequently asked questions
Where does Adly publish?
Adly publishes and schedules posts to Instagram, Facebook, TikTok, LinkedIn and X when the accounts are connected. LinkedIn is on every plan and posts to your personal profile for now (LinkedIn Company Pages are coming). X is on the Solo plan and up, with up to 4 images or one video, 280 characters, and links removed from the post text. TikTok is on every plan: videos post as TikTok videos and images as photo posts. For TikTok sound, photo posts can let TikTok pick the music, use no music, or use a trending track, and videos keep their own sound or use a trending track from TikTok's Commercial Music Library for the brand's country. TikTok ads reporting, TikTok messages, TikTok post stats and LinkedIn Company Pages are not supported yet. LinkedIn, X and TikTok get feed posts only; stories stay on Instagram and Facebook. Content Automations can post to LinkedIn, X and TikTok too when the brand picks them on the Automations page.
Do I need to reconnect accounts if publishing fails?
If permissions or account links break, reconnecting the affected account is commonly required: Facebook and Instagram through Meta, or the LinkedIn, X or TikTok account itself.