Feature guideUpdated October 2026
UGC AI video generator: pick an AI actor, add your script, skip the prompt
Adly's UGC video mode is part of Adly AI, a marketing platform for businesses and agencies. An AI actor from Adly's actor library speaks your script to camera, and the finished ad is ready to publish or run as a Meta ad.
How do I make an AI UGC video without writing a prompt?
Open Adly's UGC video mode, choose an AI actor from the actor library, and add the script you want spoken. Adly turns those into a spoken video ad, so there is no generation prompt to write. Approve the video, approve the caption, then publish, schedule or run it as a Meta ad.
Three choices that replace a prompt
Run them in this order. Each one narrows the next, the same way a director fills in a call sheet before a shoot.
-
Actor
Choose a face from Adly's actor library. This person speaks every line of the ad straight to camera.
Field notePick the actor your buyer would believe, someone who could plausibly use your product. Polish matters less than fit.
-
Script
Write the lines the actor will speak, in the language your buyers use. Adly works in Arabic and English, so one product can get an Arabic ad and an English ad from the same account.
Field noteKeep one idea per beat. At a normal speaking pace of about 2.5 words a second (our own estimate), 50 words read in about 20 seconds.
-
Review
Watch the generated video, then approve it or ask for a revision. Adly writes the caption next, and you approve that too.
Field noteJudge the first sentence on its own. If it would not stop your own scroll, revise the hook before you approve.
Nothing is published until you publish it or schedule it.
How long should a UGC video script be?
Plan the script in beats, one idea each. The bar below is a planning frame, counted in words, and marks the 3 beats used in the worked example.
An Adly UGC video is an AI actor from Adly's actor library speaking the script you give it. Because the actor says every word, the script sets the pace and the length. At a normal speaking pace of about 2.5 words a second (our own estimate), 50 words run about 20 seconds. A practical first script has three beats: a hook, a proof moment and an offer, each about 15 to 20 words. Add a fourth or fifth beat only when you have a second proof point or an objection to answer. Read the script out loud before you generate. If you run out of breath, the actor will sound rushed too. If the story needs product close-ups, several locations or a longer arc, Scene Studio in Adly builds multi-scene commercials of up to about 60 seconds.
Worked example: a 3 beat script for a perfume shop
An illustrative shop selling a 50 ml oud perfume. Actor: a woman in her thirties. Language: English for the first version. Times are estimates at about 2.5 words a second.
| Beat | Estimated time | Job of the beat | Spoken line | Words |
|---|---|---|---|---|
| 1 | About 7s | Hook: a reason to keep watching | "I wore this oud for a full workday. Eight hours later, people still asked what it was." | 17 |
| 2 | About 7s | Proof: what it is like to use | "It opens sweet, then settles into wood and amber. One spray on the wrist is enough for me." | 18 |
| 3 | About 7s | Offer: one clear next step | "The 50 ml bottle is on offer this week. Tap the link and order it on WhatsApp." | 17 |
Total: 3 beats, 52 words, about 21 seconds at our estimated pace.
For an Arabic version, keep the same actor and write beat 1 as a line an Arabic speaker would actually say:
ارتديت هذا العود يوم عمل كاملاً، وبعد ثماني ساعات ما زال الناس يسألونني عنه.
Translation: "I wore this oud for a full workday, and eight hours later people still ask me about it."
Four mistakes that make AI UGC look staged, and the fix for each
A whole sales page in one breath
Thirty words crammed into the opening line sound read off a card. Viewers hear the hurry before they hear the product.
One idea per beat and about 15 to 20 words. If a line will not fit, it belongs in the next beat or in the caption.
The hook arrives in beat 2
Opening with "Hi, so today I want to talk about" spends the first seconds on nothing.
Beat 1 carries the result or the surprise. Introductions can go, or move to beat 2.
An actor your buyer would not believe
A face that could never plausibly use the product makes the whole ad feel hired.
Choose the actor who looks like your real customer. When you sell to two different groups, make two versions with two actors and the same script.
Stretching one actor into a long commercial
A single talking head carrying 50 seconds of story starts to drag, and the product never gets its own shot.
Use Scene Studio for that story. It plans up to 6 scenes and about 60 seconds, with narration, on-screen text and music on one timeline.
Have a product and a script in mind? Pick an actor, add the lines, and approve the result before anything posts.
Start your first UGC videoUGC videos made in Adly
Showcase videos from Adly. Each one plays only when you tap it, with sound.
UGC video, Talking Characters or Scene Studio?
Pick UGC video when a person talking to camera is the ad: a review, a recommendation, a "here is how I use it". Pick Talking Characters when the product itself should speak. Pick Scene Studio when you need a scripted commercial with several scenes, narration and music, up to about 60 seconds.
| Adly mode | What it makes | Length | Pick it when |
|---|---|---|---|
| UGC video | An AI actor from the actor library speaks your script to camera | A short talking-head ad | You want an ad that feels like a customer post |
| Talking Characters | Your product, built from a product photo, speaks as a character | 8 second scenes stacked up to about 40 seconds | The product is the star and a mascot voice fits the brand |
| Scene Studio | A multi-scene commercial with narration, on-screen text and music, edited on a timeline | Up to 6 scenes, about 12 to 60 seconds, 9:16 or 16:9 | The story needs a hook, the product, proof and an offer across several shots |
| Product Studio | A polished product video from a style and reference images | One short video | You want a clean product showcase with no person on screen |
One honest trade-off: a UGC video is one actor in one setting. If buyers need to see the product from several angles before they trust it, a talking head alone will feel thin. Pair it with a Product Studio clip or move the story to Scene Studio.
Free, prompt or API: what each one gets you in Adly
Is there a free AI UGC video generator in Adly?
UGC video is included in Adly's paid monthly plans, starting with Spark at $19 a month. You can start with a trial, and the current trial terms are shown when you sign up. Each plan has a monthly usage limit that covers images, text, video and landing pages, and it renews every month while the subscription is active. Video uses more of that limit than a single design, and longer or higher quality video uses more again.
| Plan | Price per month | What it adds for UGC video work |
|---|---|---|
| Spark | $19 | UGC video and core creation, the scheduler, Meta campaigns, the Idea Generator and Autopilot |
| Launch | $29 | Everything in Spark plus tasks and reminders |
| Solo | $49 | Adly MCP, Adly in WhatsApp and Telegram, publishing to X, priority support |
| Growth | $119 | Multi-brand jobs for agencies running one creative across many brands, VIP support |
| Pro | Contact Adly | Higher limits and dedicated success support for scale teams |
Prices as of October 2026. Plan prices, limits and features checked October 2026. Custom solutions are a separate offer; see the Adly pricing page.
If you want something free today, two of Adly's free public tools help with UGC work, and most free tools need no signup. The AI ad hook analyzer scores a hook and suggests stronger rewrites. The AI ad copywriter turns an uploaded short video into Meta-ready primary text, headline and description. AI free tools share a daily allowance of about 10 uses per visitor.
Do I need an AI UGC video prompt?
No. Picking the actor and writing the script do the job a prompt would do. The only writing you do is the spoken script, and the worked example above shows a shape that works. If you would rather type a request, Autopilot (on Spark and up with an active plan) can launch a UGC video job from a plain chat message, using the same approval steps.
Is there an API for AI UGC videos?
Adly's route for API buyers is Adly MCP, Adly's own Model Context Protocol server. On the Solo plan and up, you generate an MCP API key under Profile, Adly MCP, then connect Claude, ChatGPT, Cursor or another MCP-compatible client to the Adly MCP endpoint. From there the assistant can pick a brand, create a UGC video job, poll its status, and approve or request edits on the design and the copy. It uses the same account, brands and usage limit as the web app. In practice, an AI assistant you already work in can queue UGC videos for several products without anyone opening the dashboard. When the videos are approved, you publish or schedule them from Adly's Calendar to Instagram, Facebook, TikTok, LinkedIn or X, or launch them as Meta ads.
What brands on Adly actually make
Figures from Adly's own platform data for 1,118 brands, March to October 2026.
In plain terms, the typical brand on Adly published something on its first day (Adly data, Mar to Oct 2026).
- 10%
- of everything these brands made was video.
- 91%
- of their output was in Arabic.
- 95%
- of posts were scheduled ahead of time.
- 6.1
- outputs on average in a brand's first 7 days.
What this means for a UGC buyer: video is still the smaller share. Most brands start with single post designs, 51% of all output, and add video once the feed is running. If UGC video will be your main format from day one, choose a plan whose usage limit leaves room for it.
Two brands publishing every month with Adly
emad luxuria interiors, United Arab Emirates
The brand describes its business as "Luxury Assets" and has used Adly since June 2026. Most of its content is in Arabic, published to Instagram and Facebook. Its main formats are single post designs, short videos, and print and brand assets.
- 153 videos made
- 756 designs made
- 321 posts published through Adly
- 64.2 posts per active month
It made 26 pieces in its first 7 days and published its first post the same day. You can see one of emad luxuria interiors' Instagram posts.
Aquara Water (مياه أكوارا), Jordan
A water desalination plant, in its own words, using Adly since April 2026. It publishes to Instagram, Facebook, LinkedIn and X.
- 46 videos made
- 284 designs made
- 198 posts published through Adly
- 28.3 posts per active month
These counts cover what each brand made and published in Adly, Mar to Oct 2026.
After approval: where the video goes
- Publish now or schedule it to Instagram, Facebook, TikTok and LinkedIn on every plan, and to X on Solo and up. Stories go to Instagram and Facebook. On TikTok the video posts as a TikTok video.
- Launch it as a Meta campaign from inside Adly, with destinations such as WhatsApp, Instagram DM, Facebook DM, lead forms or your website.
- Check Meta and TikTok ads reporting in the same account, so the video, the caption and the results sit in one place.
- On Solo and up, owners can ask for a video from Adly in WhatsApp by text or voice note, approve it with buttons, and publish from the chat.
The short decision
Use Adly's UGC video mode if you want a person-on-camera ad in Arabic or English: an AI actor from the actor library speaking your script, then published or run as a Meta ad from the same account. Start with a 3 beat script of about 50 words. Move to Scene Studio when the story outgrows one actor.
Questions buyers ask next
Can the AI actor speak Arabic?
Adly works in Arabic and English, and the actor speaks the script you give it, so you can write the script in Arabic. Arabic is most of what brands make on Adly: 91% of output across 1,118 brands from March to October 2026 was in Arabic.
Can I change a UGC video before it goes live?
Yes. You approve the video or request a revision, then approve or change the caption. Nothing is published until you publish it or schedule it.
Can I post the video straight to TikTok?
Yes. TikTok publishing is on every plan, and videos post as TikTok videos. You can also schedule the same video to Instagram, Facebook, LinkedIn and, on Solo and up, X.
Can I run the UGC video as a paid ad?
Yes. Approved assets can be launched as Meta campaigns from inside Adly, with objectives such as messages, leads and reach.
Can I order a UGC video from WhatsApp?
On Solo and up, Adly in WhatsApp lets a business owner ask for a video by text or voice note, approve it, and pick the accounts to publish to. Bigger work, such as Scene Studio commercials, continues in the Adly web app on the same account.
How much of my plan does one video use?
Video draws on the plan's monthly usage limit. Longer videos and higher quality settings use more of it than a short clip or a single design.