AdlyThe posts get made, not just queued
Write one line about what you want to promote. Adly returns on-brand ad designs, social posts and carousels, ready to approve and publish.
Who this comparison is for
Buffer is a clean, affordable scheduler. If you already have finished posts and just need them to go out on time, it does that job well.
This page is for the other case. You run a small business or an agency, you post to Facebook, Instagram, TikTok, LinkedIn or X, and the hard part is not scheduling. It is having something good to post every week. Adly creates the ad designs, social posts, carousels and videos from a short brief and your brand kit, writes the copy in Arabic or English, and publishes it for you.
We compare the two plainly below, including where Buffer is the better pick. All prices were checked on the official pricing pages in September 2026. Want more options? See our list of the best Buffer alternatives.
Adly vs Buffer at a glance
| Adly | Buffer | |
|---|---|---|
| Starting paid price | $19 a month (Spark) | $6 per channel a month on Essentials, $5 billed yearly |
| Pricing model | Flat plan with monthly usage limits for text, images and video | Per connected channel |
| Cost to post to Facebook, Instagram and LinkedIn | $19 a month, with the designs made for you | Free for 3 channels (10 scheduled posts each), or $18 a month on Essentials |
| Free plan | Try Adly free, paid plans from $19 a month | Yes: 3 channels, 10 scheduled posts per channel, 1 user |
| Creates image ads and post designs | Yes, from a brief or a product photo, with your logo and colors | No. The AI assistant is text only |
| Creates videos | Yes: UGC style, animated, multi-scene and product studio videos | No |
| AI ad copy in Arabic | Yes: headline, body and CTA in Arabic or English | Text assistant for ideas, repurposing and tone. No Arabic ad copy feature listed |
| Networks you can post to | 5: Facebook Pages, Instagram, TikTok, LinkedIn (personal profile), X (Solo and up) | 12, including TikTok, X, YouTube, Pinterest, Threads and Google Business Profile |
| API and MCP, plus ChatGPT | ChatGPT plugin (Launch and up) and MCP for Claude (Solo and up, approved by the Adly team). No public posting API | GraphQL API and MCP on every plan, including Free. MCP works with Claude, ChatGPT, Cursor and more |
| Landing pages | Yes, with lead capture and shop orders | Not listed |
| Meta ad campaigns | Launch from approved designs, plus an AI audit of your Meta ads | Not listed |
Six reasons to switch from Buffer to Adly
Designs that look like your brand
Adly uses your brand kit: logo, colors, contact details and photos of your storefront and products. Upload a product photo and Adly builds the design around it.
Video without a video team
Create UGC style, animated, multi-scene and product studio videos in the same place you plan your posts. Every plan includes a monthly video usage limit.
Copy written for Arab customers
AI writes the headline, body and call to action in Arabic or English. Adly is built for the Arab market, so Arabic is core, not an add-on.
One price for your main networks
Publishing and scheduling to Facebook Pages, Instagram, TikTok and LinkedIn is included in every paid plan, and X is added from Solo ($49). You do not pay per channel.
From post to paid ad
Turn an approved design into a Meta ad campaign, get an AI audit of your Meta ads, and send the traffic to an Adly landing page that captures leads.
What Buffer does well
- Low entry price. Essentials is $6 per channel a month ($5 billed yearly) with unlimited posts.
- A real free plan. Up to 3 channels, 10 scheduled posts per channel, 1 user.
- Many networks. 12, including TikTok, X, YouTube, Threads, Pinterest, Bluesky, Mastodon, Google Business Profile and Substack.
- Open to developers and AI assistants. A GraphQL API and an MCP server on every plan, including Free.
- Simple. A clear queue and calendar that do one job well.
- Teams. Team ($12 per channel a month, $10 billed yearly) adds unlimited users and approvals.
When Buffer is the better choice
Pick Buffer over Adly if one of these sounds like you:
- You need to post to YouTube, Pinterest, Threads or another network Adly does not publish to.
- Your posts are already designed and you only need a reliable queue.
- You want a free plan for a few channels and a light posting schedule.
- You are a developer who wants a free posting API.
You can also use both: Adly to create posts and publish them to Facebook, Instagram, TikTok, LinkedIn and X, and Buffer for the other networks.
How to switch to Adly
- Create your Adly account and add your brand: logo, colors, contact details and a few product or storefront photos.
- Connect your Facebook Page, Instagram account and LinkedIn profile, plus your X account on Solo and up.
- Ask for your first designs or videos with a short brief, or start from a product photo.
- Approve what you like, adjust the caption, then publish now or schedule it on the content calendar.
- Keep Buffer for any network Adly does not cover, or cancel it once your queue is empty.
See every plan on the pricing page.
Adly plans
Spark
$19/month
70 designs, 16 videos a month
1 brand, publishing to Facebook, Instagram, TikTok and LinkedIn
Launch
$29/month
150 designs, 36 videos a month
1 brand, publishing to Facebook, Instagram, TikTok and LinkedIn
Solo
$49/month
300 designs, 80 videos a month
Up to 5 brands, publishing to Facebook, Instagram, TikTok, LinkedIn and X
Growth
$119/month
1000 designs, 200 videos a month
Up to 30 brands, publishing to Facebook, Instagram, TikTok, LinkedIn and X
Yearly billing gives you 2 months free. Compare every plan
More comparisons
Adly vs Buffer: common questions
Is Adly a good Buffer alternative?
Yes, if you post to Facebook, Instagram, TikTok, LinkedIn or X and need the posts created, not just scheduled. If your posts are already made and you need many networks, Buffer is the simpler fit.
Is Adly cheaper than Buffer?
Not always. For three channels, Buffer is free (10 scheduled posts per channel) or $18 a month on Essentials. Adly starts at $19 a month, and that includes creating the designs, videos and copy. Prices checked September 2026.
Can I use Adly for free?
You can try Adly free. Paid plans start at $19 a month, with publishing and scheduling included. Buffer’s Free plan covers 3 channels with 10 scheduled posts each.
Which networks can Adly post to?
Facebook Pages, Instagram business or creator accounts, TikTok accounts, a LinkedIn personal profile, and X on Solo ($49 a month) and up. YouTube, Pinterest and Threads are not supported. Buffer supports 12 networks, so it covers more ground.
Can Adly write ad copy in Arabic?
Yes. Adly writes the headline, body and call to action in Arabic or English, and builds the design around your brand kit. It is built for the Arab market.
Buffer has an MCP server. Does Adly?
Yes, on Solo and up: request Adly MCP access, generate a key and add Adly as a connector in Claude. There is also an Adly plugin for ChatGPT. With Adly, the assistant creates the design or video, then publishes it. Buffer’s MCP is on every plan, including Free.
Does Adly have a public API like Buffer?
Not for self-serve posting. Buffer offers a GraphQL API on every plan (3,000 requests a month on Free). Adly offers its MCP server, the ChatGPT plugin and a Partner API for image, video and copy generation.
How much does Adly cost?
Spark is $19 a month for 1 brand, Launch $29 for 1 brand, Solo $49 for 5 brands (with Adly MCP, Brand Plan, WhatsApp and Telegram) and Growth $119 for 30 brands. Yearly billing gives you 2 months free, and usage limits reset monthly.
Is Adly a good fit for agencies?
Solo covers 5 brands and Growth covers 30, each with its own brand kit. Buffer charges per channel, so its cost rises with every client profile. With Adly, your plan sets the price.
Sources (checked September 2026)
Get the posts made, not just scheduled
Add your brand, ask for a design or a video, and publish it to Facebook, Instagram, TikTok, LinkedIn and X from one calendar.
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