Looking for a Hootsuite alternative?

Who this comparison is for

Hootsuite is a serious platform. It gives social teams a shared inbox, social listening, approvals, reporting and ads management across ten networks. For a large team, that depth is worth paying for.

If you are a small business or a small agency, you may not need most of it. What you likely need is good posts every week and a simple way to publish them. Hootsuite starts at $99 per user a month on Standard, billed yearly. Adly starts at $19 a month and makes the content too: ad designs, social posts, carousels and videos, with copy in Arabic or English.

Below is a plain comparison, including where Hootsuite is the stronger choice. All prices were checked on the official pages in September 2026. For a wider view, see the best Buffer alternatives.

What Hootsuite does well

• Shared inbox. One place for a team to handle social messages across accounts.
• Social listening. Follow what people say about your brand and your market.
• Approvals and reporting. Sign-off before posts go live, and reports you can share with managers or clients.
• Ads management alongside organic posting.
• Networks. Instagram, Facebook, TikTok, YouTube, X, LinkedIn, Threads, Pinterest, WhatsApp and Bluesky.
• AI assistants. MCP connectors for ChatGPT, Claude, Copilot and Gemini, plus OwlyWriter and Wisdom AI for posts, images, captions and hashtags.
• Enterprise depth. Advanced at $399 per user a month and custom Enterprise plans for large organizations.

When Hootsuite is the better choice

• You run a social team that needs a shared inbox, approvals and listening in one tool.
• You publish to YouTube, Threads, Pinterest, WhatsApp or Bluesky, which Adly does not cover.
• You report to managers or clients and need detailed social reporting.
• Your content is already produced by an in-house team, and the job is managing it at scale.

If you are a small business owner who mainly needs good posts on Facebook, Instagram, TikTok, LinkedIn and X every week, Adly covers that for a fraction of the price.

How to switch to Adly

1. Sign up and add your brand: logo, colors, contact details and a few product or storefront photos.
2. Connect your Facebook Pages, Instagram accounts and LinkedIn profile, plus your X account on Solo and up.
3. Create your first designs, carousels or videos from a short brief, or start from a product photo.
4. Approve, adjust the caption, then publish now or schedule on the content calendar.
5. Before your Hootsuite renewal, check which networks and team features you still need there.

Compare every plan on the pricing page.