Adly MCP for Claude

Use Claude as your social media manager with Adly MCP

Connect Adly to Claude and ask for a week of posts in one message. Claude creates the designs and videos with Adly, writes the captions, and publishes or schedules them to Facebook, Instagram, TikTok, LinkedIn and X.

Solo plan and up · Access approved by the Adly team · Works in claude.ai and Claude Desktop

Why Claude needs Adly to post

Claude is good at planning content and writing. On its own it cannot produce a branded ad design, render a video or post to your Instagram. A Claude social media manager needs hands, and Adly MCP gives it those hands.

MCP (Model Context Protocol) is how Claude talks to outside tools. Adly runs its own MCP server, connected to the same account, brands, usage limits and job workflow you use in the Adly web app. When Claude calls Adly, it creates real Adly jobs: designs built from your brand kit, carousels, videos and ad copy in Arabic or English.

Publishing and scheduling run through MCP too. Claude can check which accounts are connected, post a finished design right away, schedule it for later, list what is queued and cancel a post. Adly MCP is included on Solo ($49/month) and up.

What Claude can do with Adly MCP

Create designs from a brief

Offer posts, product ads and general designs, built on your logo, colors and contact details.

Carousels and videos

Tips carousels, designs around a product photo, UGC-style videos, image-to-video and product studio videos.

Approve or ask for edits

Claude can approve a design, request a change in plain words, then approve the ad copy Adly writes.

Captions in Arabic or English

Adly writes the headline, body and call to action. Claude can pass your own caption instead when you want your exact words.

Publish now or schedule

Send a finished post to Facebook, Instagram, TikTok, LinkedIn and X now or at a set time, as a feed post or a Story on Facebook and Instagram.

Manage the queue

List scheduled posts, move one to a new time, cancel one, and see what already went live.

Set up Adly MCP in Claude

  1. 1

    Be on Solo or higher

    Adly MCP is part of the Solo ($49/month) and Growth ($119/month) plans. New to Adly? Sign up and choose Solo.

  2. 2

    Request MCP access

    In Adly, open Profile, then Adly MCP, and tap Request MCP access. The Adly team reviews and approves each request.

  3. 3

    Generate a key

    Once approved, go back to the same screen, choose a default brand and generate an MCP key. Copy it right away, it is shown only once.

  4. 4

    Add Adly as a connector in Claude

    In claude.ai or Claude Desktop, open Settings, then Connectors, then Add custom connector. Paste the fields Adly gives you, keep the URL exactly as shown and leave the OAuth fields empty.

  5. 5

    Connect your social accounts

    In Adly, open Profile, then Integrations, and connect the Facebook Page, Instagram account, TikTok account, LinkedIn profile and X account for each brand.

  6. 6

    Ask Claude

    Start small: ask for one Instagram post and look at it. Then move on to full weeks of content.

10 prompts to start with

  • Using Adly, make an Instagram post for our weekend offer: 15% off all perfumes until Saturday
  • Plan next week’s posts for my cafe, then create 3 designs in Adly and show me each one
  • Create a tips carousel in Arabic about caring for leather bags
  • Make a short UGC-style video for our new vitamin C serum
  • Approve the design and write the caption in English with a WhatsApp call to action
  • Publish the last design to Facebook, Instagram and X now
  • Schedule the carousel for Sunday at 7 pm on Instagram and LinkedIn
  • Which social accounts are connected for my brand in Adly?
  • List everything scheduled this week and cancel Friday’s post
  • Switch to my second brand and make a Ramadan offer design for it
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How the Adly MCP workflow works

Claude follows the same steps you would follow in the Adly app. Knowing them helps you read what Claude is doing and step in when you want to.

  1. Create a job. Claude picks the brand and calls a create tool: a general design, a design from a product image, a tips carousel, a video and so on.
  2. Poll. Designs take a short while and videos take longer. Claude checks the job until the media is ready.
  3. Approve the design. Or ask for an edit in plain words, then poll again for the new version.
  4. Approve the copy. Adly writes the ad copy after the design is approved. Claude approves it, asks for changes, or replaces it with your caption.
  5. Publish. Claude publishes now or schedules the post to the networks you chose. A post sent now goes out within about a minute. A scheduled post goes out at its time.

Claude is instructed to confirm the networks, caption and time with you before it posts. If a design is already live on a network, Adly blocks a duplicate unless you ask for it.

Where Claude can post

Adly publishes to five networks:

  • Facebook: the Facebook Page you connected. Posts, carousels, videos and Stories.
  • Instagram: business or creator accounts. Posts, carousels, videos and Stories. Captions up to 2,200 characters.
  • TikTok: the TikTok account you connected. Video posts and photo posts. No Stories.
  • LinkedIn: your connected personal profile. Posts with a design, video or images. No Stories.
  • X: the X account you connected. Posts with up to 4 images or a video. Captions are fitted to 280 characters, keeping up to 2 trailing hashtags, and links are removed (emails are kept). No Stories.

Carousels always go out as regular posts. For more on X, see the X scheduler guide. If you also need YouTube or Pinterest, use a scheduler for those networks next to Adly. Our guide to the best social media scheduling APIs compares the options.

Habits of a good Claude social media manager

  • Fill in the brand kit first. Logo, colors, contact details and brand knowledge photos are what make Adly designs look like your business.
  • Give Claude your offers. Paste this month’s prices, new products and deadlines into the chat. Specific offers make better posts than general ones.
  • Batch by the week. Ask for a week of posts in one go, review them together, then schedule them all.
  • Review before you publish. Look at each design and caption. Claude asks, but you decide.
  • Watch your usage limit. Each design and video counts toward your plan’s usage limit. Publishing and scheduling do not.

Prefer ChatGPT?

Adly also works inside ChatGPT, from the Launch plan ($29/month) and up, with a 7-day free trial for first-time subscribers. See how to post to Instagram, Facebook, TikTok, LinkedIn and X from ChatGPT.

Adly plans

Spark

$19/month

70 designs, 16 videos a month

1 brand, publishing to Facebook, Instagram, TikTok and LinkedIn

Launch

$29/month

150 designs, 36 videos a month

1 brand, publishing to Facebook, Instagram, TikTok and LinkedIn

Growth

$119/month

1000 designs, 200 videos a month

Up to 30 brands, publishing to Facebook, Instagram, TikTok, LinkedIn and X

Yearly billing gives you 2 months free. Compare every plan

Keep going

Claude and Adly MCP: questions and answers

Can Claude post to Instagram?

Not on its own. With Adly MCP connected, Claude asks Adly to publish, and Adly posts to the Instagram business or creator account linked to your brand.

Which plan do I need?

Solo ($49/month) or Growth ($119/month). Spark and Launch do not include Adly MCP. If you are on Launch, you can use Adly for ChatGPT instead.

Why does MCP access need approval?

Adly MCP is opt-in. The Adly team approves each request before you can generate a key.

Does it work in Claude Desktop?

Yes. Add Adly as a custom connector from Settings, then Connectors, in claude.ai or Claude Desktop.

Will Claude post without asking me?

Claude is instructed to confirm the networks, caption and time first. You can also review and approve every design before it is published.

Which networks are supported?

Facebook Pages, Instagram business or creator accounts, TikTok accounts, LinkedIn personal profiles and X accounts. All five are included on Solo and Growth, the plans that include Adly MCP.

Can Claude manage several brands?

Yes. Solo includes up to 5 brands and Growth up to 30. Each key has a default brand, and Claude can list your brands and switch between them.

Does it count toward my Adly usage limit?

Creating designs and videos counts toward the same usage limit as the Adly app. Publishing and scheduling are included in your plan and do not count toward it.

Can Claude write in Arabic?

Yes. Adly writes designs and ad copy in Arabic or English, and Claude can ask for either.

What if my key leaks?

Revoke it in Adly under Profile, then Adly MCP, and generate a new one. Treat the key like a password and never paste it into a public chat.

Make Claude your social media manager

Start on Solo, request Adly MCP access and connect it to Claude. Your next post is one message away.

Try Adly free