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Meta ad character counter: primary, headline, description

Write ad copy and watch Meta's approximate limits. Visual warnings when primary text passes 125 characters or headline/description limits.

Free · Local · No signup

Interactive tool

Meta ad character counter: primary, headline, description

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How to use the counter

  1. 1

    Paste or type fields

    Primary text, headline, and description in one place.

  2. 2

    Watch live counts

    Instant updates with warnings when over the limit.

  3. 3

    Edit before upload

    Trim copy before you publish in Ads Manager.

Why Adly's counter?

Common Meta limits

125 primary, 40 headline, 30 description.

Visual warnings

Highlight when you exceed soft limits.

Paste all

Paste three lines at once from an external doc.

Live updates

Per-field counts while you type.

Quick clear

Reset all fields in one click.

Free and local

Copy is not sent to our servers.

When to use the counter

Before ad upload

Avoid surprise truncation in the feed.

Team copy review

A quick check before approval.

Meta ad text limits

Meta does not always reject on a single extra character, but roughly 125 characters of primary text show before "See more". Short headlines and descriptions read better on mobile.

Character counter FAQs

Are these limits official?

They are soft limits based on common best practice.

Is this tool free?

Yes.

Why 125 for primary text?

Roughly what shows before "See more" in feed.

Does it support Arabic?

Yes. Counts use Unicode characters.

How does paste all work?

Paste three lines: primary, headline, description.

Will Meta reject over-limit copy?

Not always, but long copy gets visually truncated.

Do you store my copy?

No.

Does this cover Instagram and Facebook?

Yes. Limits are approximate for Meta ads.

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From copy to full ads

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