Instagram scheduler

The Instagram scheduler that designs the post first

Plan feed posts, carousels, Reels and Stories in one calendar. Adly creates each one in your brand style, writes the caption in Arabic or English, and publishes it to your Instagram business or creator account on the day you pick.

Feed, carousels, Reels, Stories · Arabic and English captions · Connected through Meta

Why Instagram schedules fall apart

Instagram rewards accounts that post often and look consistent. That is exactly what is hard for a small business. One good post needs a design that stops the scroll, a caption that sells, and the right format for the idea.

Most Instagram schedulers help with the last step. They hold your finished post and publish it on time. You still make everything yourself.

Adly starts earlier. Tell it what you want to promote, and it creates the post with your logo, colors and product photos: a single design, a carousel, or a short video for Reels. Adly writes the caption, you adjust it, and you drop the post into the calendar. On the day, Adly publishes it to your Instagram account through Meta.

Everything you can schedule to Instagram

Feed posts

Single designs made from a short brief or around your product photo, ready for the feed.

Carousels

Tips carousels and multi-product designs publish as swipeable carousel posts. Instagram allows up to 10 images in one carousel.

Reels

UGC-style, animated, multi-scene and product studio videos made in Adly publish to Instagram as Reels.

Stories

Send a design or a video as a Story instead of a feed post when the message is short-lived, like a one-day offer.

Captions and hashtags

Adly writes the caption in Arabic or English. Edit the wording and add your hashtags before you schedule.

A calendar you can see

Every scheduled post sits in the Adly content calendar, so you can spot empty days and move posts around.

How to schedule Instagram posts with Adly

  1. 1

    Use a professional account

    Instagram only lets outside tools publish to business and creator accounts. Switching is free in the Instagram app settings.

  2. 2

    Connect through Meta

    Link your Instagram account to your Facebook Page, then connect it in Adly through Meta’s own login window. You never share your password.

  3. 3

    Create the post

    Ask for a design, a carousel or a video. Review it, request changes, and approve the one you want.

  4. 4

    Schedule it

    Choose Feed post or Story, pick the date and time, and Adly publishes it for you.

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Which Instagram format to use, and when

Each format does a different job. Use this table as a starting point, then adjust to what your audience responds to in Instagram Insights.

FormatBest forWhat Adly makes
Feed postOffers, new products, announcementsA single on-brand design, or one built around your product photo
CarouselTips, comparisons, several products at onceTips carousels and multi-product designs
ReelReaching people who do not follow you yetUGC-style, animated, multi-scene or product studio videos
StoryShort-lived offers and reminders for people who already follow youAny design or video, published as a Story

Stories disappear after 24 hours, so keep anything you want people to find later in the feed. Carousels go to the feed only, not to Stories.

Instagram caption tips for Arabic and English posts

  • Lead with the point. Instagram cuts long captions after the first lines. Put the offer or the hook first, not the greeting.
  • Match the language to the audience. Adly writes in Arabic or English. If you serve both, alternate posts or add one short line in the second language at the end.
  • Keep hashtags specific. A few hashtags about your product, city or niche do more than a long list of generic ones.
  • Ask for one action. Order on WhatsApp, visit the store, book a slot. One clear request beats three.

Need a quick draft outside Adly? Try the free AI ad copywriter, and tidy your profile with the Instagram bio formatter.

What Adly does not do on Instagram

Adly creates, publishes and schedules your posts. It does not schedule first comments, run a link-in-bio page, answer DMs or show Instagram analytics. Use the Instagram app or Meta Business Suite for those. Adly also cannot publish to personal Instagram accounts, because Instagram does not allow it.

Adly plans

Spark

$19/month

70 designs, 16 videos a month

1 brand, publishing to Facebook, Instagram, TikTok and LinkedIn

Launch

$29/month

150 designs, 36 videos a month

1 brand, publishing to Facebook, Instagram, TikTok and LinkedIn

Growth

$119/month

1000 designs, 200 videos a month

Up to 30 brands, publishing to Facebook, Instagram, TikTok, LinkedIn and X

Yearly billing gives you 2 months free. Compare every plan

Keep going

Instagram scheduler FAQ

Can Adly post to a personal Instagram account?

No. Instagram only lets outside tools publish to business and creator accounts. Switching is free in the Instagram app, and you keep your followers and posts.

Why do I need a Facebook Page to connect Instagram?

Adly connects to Instagram through Meta, and Meta requires your Instagram professional account to be linked to a Facebook Page you manage. Once they are linked, you connect both in Adly.

Can I schedule Instagram carousels?

Yes. Tips carousels and multi-product designs publish as carousel posts in the feed, with up to 10 images as Instagram allows. Carousels cannot go out as Stories.

Can I schedule Reels?

Yes. Videos you make in Adly, such as UGC-style, animated or product studio videos, publish to Instagram as Reels.

Can I schedule Instagram Stories?

Yes. When you schedule a design or a video, choose Story instead of Feed post.

Does Adly add hashtags?

Adly writes the caption, and you add or change hashtags in it before you schedule. What goes out is the caption you approve.

Can I write Instagram captions in Arabic?

Yes. Adly writes captions in Arabic or English, and you can edit every line before scheduling.

Can I post the same design to Instagram and Facebook?

Yes. Select both connected accounts when you schedule, and the same post goes to each.

Does Adly schedule first comments, link in bio or DMs?

No. Adly creates, publishes and schedules posts. For first comments, link-in-bio pages, messages and analytics, use the Instagram app or another tool.

Is Instagram scheduling included in my plan?

Yes. Publishing and scheduling are included in every paid Adly plan. Your plan’s monthly usage limits cover the designs and videos you create.

Fill your Instagram calendar this week

Create the posts, carousels and Reels in Adly, get the captions in Arabic or English, and schedule them to Instagram in one sitting.

Try Adly free