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Ad campaign budget calculator with real benchmarks

Pick the platform, market and industry, and cost per click, lead and sale fill in from published, dated studies. Get the total and daily budget, the funnel, and whether your plan is realistic before you spend.

Free · Runs in your browser · Every benchmark shows its source and date

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Turn the plan into a running campaign

Adly designs the campaign's ads in your brand, writes the copy in Arabic or English, then launches it on Facebook and Instagram from your ad account with the budget you just worked out.

Launch your campaign with Adly

How to plan your campaign budget

  1. 1

    Pick platform and market

    Meta or Google Search, then Saudi Arabia, UAE, Kuwait, Qatar, Egypt or elsewhere. Currency and benchmarks follow.

  2. 2

    Pick industry and goal

    Sales, leads, clicks or reach. Cost per result fills in from the published average for your industry, and you can change it.

  3. 3

    Enter a target or a budget

    Know the number of results and get the budget, or know the budget and get the results to expect.

  4. 4

    Read the warnings

    The calculator compares your numbers with the studies and warns when a cost is below reality or a campaign loses money on every sale.

What the calculator gives you

Benchmarks for 16 industries

From online stores to real estate, cars and clinics, for both Meta and Google Search.

Gulf and Egypt figures

CPM, cost per click and cost per lead in Saudi Arabia, UAE, Kuwait, Qatar and Egypt wherever a study publishes them.

Unrealistic number warnings

Like a 200,000 car with a one dollar lead: the calculator shows the gap and what the studies publish.

Meta learning phase check

Checks whether your daily budget reaches about 50 results a week, so delivery can settle.

Three cost scenarios

Budget at the lowest, middle and highest published cost, so you know the margin you need.

Dated sources

Each figure carries its source number, and the study list below the tool shows publish dates and the last review date.

When to use it

Before your first campaign

See whether the budget covers your goal, or whether you need a smaller goal or a longer run.

When pitching a plan to a client

A budget plan built on published figures with sources, ready to print as a PDF.

Before Ramadan and White Friday

Gulf ad costs rise in season. Plan with the high cost, not the low one.

High-price products

Real estate, cars and financial services need a higher cost per lead and convert fewer leads. The calculator accounts for both.

How a campaign budget is calculated

The formula

Total budget = results you want × cost per result. Daily budget = total ÷ days. For reach, cost is per 1,000 views. From click-through and conversion rates, the tool works out the clicks and views needed to reach your target.

From lead to customer

A lead is not a sale. In real estate and car sales only about 2% of leads become customers, going by the funnel stage rates First Page Sage publishes. So the calculator multiplies leads by the lead to customer rate, then compares the cost per customer with the sale value and your margin.

When numbers count as unrealistic

  • A cost per result under one fifth of the published average for your industry and platform.
  • Ad cost per customer under 0.2% of a high-price product's price.
  • A cost per customer above what the sale earns after product cost.
  • Click-through above 10%, conversion above 30%, or lead to customer above 50%.
  • Fewer than about 50 results a week on Meta, which keeps the campaign in the learning phase.

Why we show a range, not one number

Worldwide studies mostly come from US and UK advertisers, and Gulf figures are published by agencies from their own accounts. So the calculator plots every published figure on a bar and compares yours with the middle value for your market where one exists. Adjust the plan after two weeks of real results.

Every benchmark by industry, country and platform is on the GCC advertising benchmarks page.

After the campaign, check what it really did in the CPA and ROAS calculator, and tag links with the UTM link builder.

Ad budget FAQs

How much budget do I need for a Meta campaign?

Multiply the results you want by the cost per result for your industry. For example 100 leads at 27 dollars (the published Meta all-industry average) = 2,700 dollars. The calculator fills in the cost from published figures for your industry and market.

Where do the benchmarks come from?

From published, dated studies: LocaliQ and WordStream for Meta and Google Search, Triple Whale for online stores, Lebesgue and Vaizle for CPM by country, and agencies in the Gulf and Egypt. The full list with dates and links is below the tool.

Do the numbers fit Saudi Arabia and the UAE?

When a study publishes a figure for the market you pick, the calculator uses it as the middle value; otherwise it uses worldwide studies. Gulf CPMs are usually below the US and rise during Ramadan and White Friday.

Why does it say my cost is not realistic?

Because it is far below everything studies publish for your industry, or the ad cost is tiny next to the price of a high-price product. A plan built on an unrealistic cost runs out of money before reaching the goal.

What is the Meta learning phase?

The period when delivery learns who to show your ad to. Meta says an ad set needs about 50 results within 7 days to leave it. If your budget falls short, the calculator shows the daily budget needed.

Should I plan by target or by budget?

Both work. Choose "I know my target" to see what to spend, or "I know my budget" to see how many results to expect.

Do you store my numbers?

No. The math runs in your browser, and your last inputs stay on your device only.

When were the numbers last reviewed?

The last review date is shown under the result and above the source list, and each source shows its own publish date.

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Turn the plan into a running campaign

Adly designs the campaign's ads in your brand, writes the copy in Arabic or English, then launches it on Facebook and Instagram from your ad account with the budget you just worked out.

Launch your campaign with Adly